The Super Bowl is coming up and word on the street is, some of you might actually watch it, even though the Packers aren’t in it (AGAIN)! Ok fine, somewhere in the neighborhood of 100 million of you will watch – that’s why year after year, marketers look to this game as the holy grail of advertising.
- This year, CBS is trying something a little different, offering the game streaming through Xbox One, Apple TV, Roku and Chromecast. And for the first time, viewers who watch through those devices will see the ads too. Welcome to the future.
- A 30-second ad is going for $5 million this year, up from $4.4 million in 2015. That’s probably because they’re going big on celebrities for Super Bowl 50, including Steven Tyler, Ryan Reynolds, Kevin Hart, Amy Schumer and Seth Rogen.
- So maybe you don’t have $5 mil to kick around or a big celebrity to parade past. That’s okay! You can still create a relevant social media strategy that lets you take advantage of the hype and be part of the conversation. Here are some tips.
- One of the coolest things about social media is how easy it is to track things. The company Unruly did just that, rounding up the 10 most-shared Super Bowl ads on social media.
- If you’re still surly about that whole Green Bay Packers not making it to the big game thing, relive the glory days of Super Bowl I with this cobbled together YouTube video of audio, video and still images.
Hopefully by now we’ve convinced you to run Facebook ads to promote your business. We’re back on the soapbox again, this time to tell you about video ads on Facebook. We’ve tried them, and even with modest budgets, they’ve yielded some really great results.
You’re probably already utilizing YouTube for your videos – they claim a billion video views per day. But are you putting them on Facebook too?
We all know social media is great for spreading the word – about new products, fun activities, breaking news. So why would job hunting be any different? Whether you’re the job seeker or the recruiter, social media is a must.
- If you’re looking for a job, the first thing you need to do is clean up and lock down your social media accounts . Surveys say 51% of employers who research candidates on social media have found things that make them refuse to seal the deal.
- That said, it’s still a good idea to have a presence online. 35% of employers are less likely to interview people who stay too far under the radar.
- LinkedIn is an obvious go-to spot to look for jobs and make connections, but don’t ignore Facebook. Ask your friends for suggestions, connect with former co-workers who’ve moved on to something that interests you. It’s not always what you know, but who you know.
- Job recruiters, obviously posting a job on social media expands your reach. But even before you go searching, make a point to share things about your company via those same channels. Show your employees having fun, being a team, and acting philanthropic.
- LinkedIn, Facebook and Twitter are the big three for recruiting candidates, but Pinterest, Instagram and YouTube may be even better, depending on the type of company.
Just when you think you’ve figured out Facebook, they change it. Never fear, Pilch & Barnet is here.
- If you run a business page, you probably noticed a drop in total “likes” recently. That’s because Facebook is purging likes from deactivated and memorialized accounts. Should you worry? No. Why? Because these users weren’t seeing, engaging with or buying your stuff anyway.
- Facebook recently enabled users to embed videos they’ve posted to Facebook elsewhere on the web. Why? So you stay on Facebook and off
- In fact, you don’t even have to leave Facebook to wire someone money now. You can do it through the Messenger app. Why? Because who likes leaving the house anyway? But seriously, be careful. It’s not the safest form of payment.
- Speaking of never leaving the house, Internet trolls beware. Some sites are now auto-posting your comments on Facebook. Why? Because you should heed my mom’s advice and never write anything you don’t want someone else to read.
- While we’re talking motherly advice, take mine and don’t take pictures of anything you don’t want other people to see, either. But for all your non-controversial photos, you can now edit them as you upload them to Facebook mobile. Crop, brighten, enhance. Why? So you don’t need other photo editing apps and you never ever leave Facebook. You can even add stickers. Why? There are just some things even I can’t explain.
It’s Super Bowl weekend. The pinnacle of advertising for big brands. And although they’re still dropping serious money to play, every year, social media grows more essential to a big marketing win.
- 74% of Super Bowl viewers say they’d write a status or hashtag if they see something that moves them to action during the game. Half said they’d share a commercial on social media. That means the buzz goes on far longer than the play clock.
- So your brand doesn’t have millions of dollars to shell out for a 30 second ad. You can still use the Super Bowl as a marketing opportunity with social media.
- Who will win the big game? (hint: NOT THE PACKERS grrr) Social media just might be the crystal ball gamblers have been waiting for.
- If the winner of the Super Bowl was based on Klout scores, who would win? Find out here.
- Facebook plans to promote video clips of the game directly into users’ newsfeeds to keep them from visiting a third-party site like YouTube to find clips to share. That way you never have to leave Facebook during the big game. Smart.
Easter’s almost here. This means we can really call it spring now, right?
- A still tenuous economy has many predicting a drop in the spending associated with Easter this year.
- Forget the dye and vinegar. Color Easter eggs like a boss.
- The eggs you hunt in your backyard aren’t the only kind worth looking for! Uncovering the virtual kind buried in websites can be just as rewarding. Check out these cool ones on YouTube.
- Candy is a big deal at Easter. These recipes include your favorite sweet treats, but for a 21 and over crowd.
Social media is all visual right now. While beautiful imagery has long captured our attention on social media, video is becoming a front-runner in social media applications. Vimeo, Vine and Instagram video are among the best video apps to explore.
Which video app do you prefer?
Facebook? Check. Twitter? Check. Pinterest? You’re probably on that too. But what about YouTube? We all know that YouTube is known for its immense user presence, but what potential does the platform have for your brand?