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Link Friday: The Super Bowl XLVIII Edition

Posted on Thursday, January 30, 2014 by Kate

Super Bowl XLVIII is almost here! If you’re not excited for the game, there’s still a good chance you’re watching for the commercials. There’s an even better chance you’ll be talking about it on social media. And that trend is nothing to ignore.

  • Verizon is building hype this week with an interactive Twitter campaign. Each day they ask fans a different question about the competing teams and followers respond with their favorite team and a hashtag. More votes = your team ‘s colors shining in a light display on the Empire State Building that night. It’s a great idea to keep fans coming back every day, with visible results for even those who aren’t participating.
  • They’re estimating 400,000 extra folks will pile into Greater NYC this week for the big game, so they’ve created a Social Media Communications Center with a team of 45 to act as a virtual concierge. It’s a great example of how social media can be vital to tourists, especially when a visitor center just won’t cut it.
  • Even if the game’s a dud, you can usually count on the commercials for some solid entertainment. And while advertisers are paying millions for 30 seconds of your time, they’re also paying for big-time social media exposure. It’s anticipated that 61% of people will be sharing those ads on social media during and after the game.
  • So which social media channel will dominate the Super Bowl ad conversation? Here’s your answer.

Enjoy the big game!