Tag Archives: Matt

Why here?

Posted on Tuesday, April 12, 2011 by Tyler

Cute puppy for destination marketing awareness - why here?With all the travel destinations in the Midwest, why would someone choose yours? It’s a good question. And during a period of economic change, when travelers are reconsidering their travel habits and pondering new vacation and getaway options, it’s the crucial question for every destination.

Communities and tourism-related businesses should be able to quickly answer the question “Why here?” What do you have that no other destination can offer? Are you the perfect escape destination for a particular metro area? Does your community have an alluring personality that truly sets it apart? What recreational, cultural or scenic wonders do you offer? Are you folksy? Are you cool?

You have to have something. Whether you’re a remote backwater perfect for paddlers or an upscale shopping paradise, you’ve got something that makes you shine above all other destinations. The key is having the honesty, humility and experience to identify just what that is. When you find it, you’ve got a seed that can grow into one heck of a destination marketing strategy.

Too often, destinations choose to advertise the assets that they think people want, even when the destination doesn’t really have those particular assets. Any success that follows from such a plan is short-lived. Marketing and advertising can attract new travelers to an area, but it is the traveler’s experience that determines whether or not they come back. False or misleading marketing messages just create dissatisfied travelers.

So, figure out what makes you so special and then market the snot out of it. That’s destination marketing in a nutshell (although it’s maybe a touch more complicated than that).


Pilch & Barnet Annual Social – 10 Year Anniversary!

Posted on Tuesday, March 8, 2011 by Tyler

The Pilch & Barnet TeamThis morning, the Pilch & Barnet team strolled into the office just a tad tardy and a bit sleepy after a late
night out.

Last night was the Pilch & Barnet Annual Social at the Governor’s Conference on Tourism. The team convoyed to the Wisconsin Dells to meet Lyn and Susanne, who were already at the conference. Many hands made short work of setting things up and just as soon as the last bottle was thrown on ice, the door opened and the party had begun.

For all of us here at Pilch & Barnet, the annual social is an exciting event. For me, it’s the only time I get to see people I only get to interact with via phone and email. I get to hear the buzz about what’s happening in Wisconsin tourism. And I get to meet new people and hear about their communities.

This year’s social was really special. We were celebrating the 10th anniversary of Pilch & Barnet. It’s a real celebration for everyone on the team because we all feel quite fortunate to work in the field that we do with the people that we do. So last night was pretty great and we are all so thankful that we had so many of our friends there to celebrate with us.

Tomorrow, Kindra and Austin will head back to the Wisconsin Dells to join Lyn and Susanne for two social media seminars that Pilch & Barnet is leading. If you want a crash course on getting started in social media, you should really take one of these seminars.

PS – Check out our photo album on Facebook.