Tag Archives: infographic

Link Friday: The Social Media and Disasters Edition

Posted on Friday, June 14, 2013 by Brianna

In response to recent tragedies in the U.S., society has taken to social media as one of its first sources for response information. Americans rely on social media sites for updates, as a means of contacting loved ones involved and even to donate money to relief efforts. The ability to disseminate mass disaster response information is just another example of the power social media.

  • This infographic shows how social media is at the front line of disaster response.
  • Social media response to tragedies is widespread. In response to Hurricane Sandy, users sent more than 20 million tweets. Following the Boston Marathon bombings, one quarter of Americans reportedly looked to social networking sites for information.
  • After the Haiti earthquake, 2.3 million tweets were sent, with almost 200,000 encouraging followers to text the number “90999”. Each text raised $10 for Red Cross Relief funds.
  • What’s the proper social media protocol for your business during these tragic times? Pay attention to what’s happening and react accordingly. Many businesses choose to speak up for support, but silence is almost always an acceptable response as well.

Link Friday: The Why Infographics Work Edition

Posted on Friday, April 19, 2013 by Brianna

Infographics seem to be all the rage right now. And it makes sense: in an era of information overload, consumers respond favorably to imagery. Here’s why infographics work:

Infographics appeal to consumers senses in ways that basic text cannot. Consider implementing an infographic into your next project.

The latest from the workshop

Posted on Thursday, October 18, 2012 by Tyler
What is a Hodag? Infographic

It’s tough to tell fact from legend when discussing the famed beast, so Pilch & Barnet assembled a crack team of researchers to put together the definitive picture of the Hodag. The infographic was shared to great success on Rhinelander’s Facebook page and through other social media channels, and a print piece was created for distribution. The infographic won ADDY Awards for copywriting and design.

Addy Winner