Link Friday: The Drone Video Edition

Posted on Thursday, June 9, 2016 by Kate

Drones have been around for a long time, but only recently have they become affordable to the general public. Prices, combined with the potential for some pretty impressive video, have a lot of businesses wondering, should I use a drone?

  • The drone industry is expected to go from a value of $3.3 billion to somewhere around $90 billion in the next 9 years, if that gives you any indication of expected popularity.
  • For resorts and hotels, it makes sense. Potential visitors love photos, videos and 360-degree virtual tours – a drone video of your property (especially if you have rooms with a view) like this one could be a great addition to your arsenal.
  • For destinations, if your area is particularly breathtaking from the air, or has a lot of interesting notable landmarks or the horizon, drone video is a great way to showcase them.
  • The potential for tourism videos is amazing. Here’s a really beautiful example done by Visit Norway.
  • So we know that drone video can be a powerful tool for tourism. The question remains, do you buy the drone and try to capture the video yourself or shell out the cash for a professional pilot? Remember, it takes time to master the skill of flying a drone, and there are a lot of rules you need to know about where you can and can’t fly.
  • Even if you get the hang of flying and learn all the rules, the video will still need to be edited. If you or your agency is proficient in video editing, you’re golden. If not, having a pro do the leg work is likely worth the money.
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About Kate

As a former television journalist, Ms. Hagen knows a lot about engaging an audience. She is adept at using social media to capture the attention of travelers, feeding them useful information and carefully selected tidbits, all with the goal of turning prospective travelers into overnights.