Link Friday: The 2015 College Edition

Posted on Thursday, September 3, 2015 by Kate

Classes have fired back up at UW-Madison – let’s talk about marketing and social media for generation Z.

  • College back-to-school spending topped $30 billion last year – this is not a market you want to ignore. Here are some tips for getting their attention.
  • Did you know that colleges are now looking at the social media accounts for potential students as part of the admissions process?
  • Eastern Michigan University decided to employee the help of its students in its latest marketing campaign – soliciting selfies and using them on billboards to promote the school.
  • You might remember having to stand in line or call in on the phone to register for classes, but now, pretty much everything’s done online . At some universities, students can even download textbooks for free for two weeks, in case they decide to drop the class. Smart!


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About Kate

As a former television journalist, Ms. Hagen knows a lot about engaging an audience. She is adept at using social media to capture the attention of travelers, feeding them useful information and carefully selected tidbits, all with the goal of turning prospective travelers into overnights.