With some statistics showing that 84% of millennials don’t trust traditional advertising, it’s time for marketers to embrace influencers.
Incorporating testimonials, ratings and reviews is a good, easy place to start. It’s low-cost and nearly 90% of consumers trust online reviews as much as a personal recommendation.
But even more than basic online reviews, consumers trust “influencers.” Influencers are people who can connect with a desired audience on a deeply personal level and when they give recommendations, it often leads to direct conversions.
The caveat here is that those recommendations are rarely free. For traveler influencers, it makes the most sense to offer FAM trips to interested parties. It can be as simple as offering free lodging to a well-connected blogger or writer in exchange for a written piece on your area. You can go further and offer meals or experiences as well. It’s a cost-effective way to reach a very warm audience.