History provides context to the places tourists visit on their travels. They want to know how and why it came to be, who made it and what that history means for the present and future. History provides incentive for people to visit a place, making it memorable and unique from other potential destinations. A place’s story can be the deciding factor in travel plans, so a well-developed narrative can give a location the edge to attract crowds for years to come.
At P&B, we’ve run several history-focused promotions that have generated a lot of buzz. Sharing historical photos on social media has also been a very successful tactic in creating fan engagement. By promoting community history and historical sites online, you can give travelers a peak into your community’s backstory and even inspire ideas for exploring on their next trip.