Facebook Feed Changes – Don’t Panic Yet
You might’ve heard that Facebook is beta testing a news feed that completely eliminates content from brand pages. Then you probably felt a little ill. So do you want the good news or the bad news first?
Bad news? Ok. It is true that Facebook is testing two separate news feeds – one for content from friends and family and one with content from brand pages. The good news is, unless you live or market heavily in Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala or Cambodia, you’re not likely to be affected by these changes. Those are the only six countries currently involved in the testing and Facebook says they have no plans to roll it out globally.
If we head down the rabbit hole of despair a bit further, it’s discouraging to hear that since the test launched in Slovakia, that country’s 60 largest pages are seeing four times fewer interactions. That said, take heart, Facebook is just doing what it always does – trying to optimize and create the best experience for its users.
What about the “Explore Feed?”
So, is the “Explore Feed” unveiled in the U.S. just a pre-cursor for this insanity? Deep breaths. No. Explore is an ad-free news feed made up solely of brand pages content (including brands you don’t follow), but it is not going to be the only place you can see brand posts. It’s merely a warehouse for articles, videos and photos customized for each user based on what Facebook thinks you might find interesting. Just another way to bring you shareable stuff.
The only thing you can be sure of is change
One thing we know for sure – Facebook never stays static for long. Just a few years ago, your brand posts were reaching 17% of your fans organically. On average, that’s down to 2% now. But here at Pilch & Barnet, we’ve been utilizing Facebook ads to improve reach and engagement for years now, so our clients haven’t felt the painful sting of Facebook’s brand-punishing algorithm. In fact, despite Facebook’s best efforts to keep brands down, our clients’ Facebook pages are growing strong.
We can help
Wish your social media accounts were doing better? Let us help. Find out about all the services we offer here.