Monthly Archives: May 2016

Link Friday: The Snapchat for Business Edition

Posted on Thursday, May 19, 2016 by Kate

Snapchat has an estimated 100 million daily active users, which leaves many brands wondering if they need a presence on this popular platform. Let’s explore.

  • Here are some stats about Snapchat you might find helpful, including the fact that more than 70% of users are millennials (71% are under 34) and about 70% are women.
  • So if you’re not interested in targeting women, or anyone in their 30s and younger, you can probably tap out here. If you’re still with me, here’s a handy explanation of exactly how Snapchat works.
  • Check out these real-life examples of brands putting Snapchat to good use.
  • Another way brands are finding success is with lenses (for example, Taco Bell’s lens turned your head into a giant taco). Unless you’ve got six digits to spend though, this is likely out of range.
  • For businesses with a more modest budget, consider a Geofilter. You design a look that can be placed over users’ snaps, when they’re in certain locations. There are free versions (where you can’t use brand logos) and paid “on demand” versions (where you can brand all you want).

Link Friday: The Facebook Live Edition

Posted on Thursday, May 5, 2016 by Kate

First there was Periscope and Meerkat. Now there’s Facebook Live. The real question is, do you need it for your business?

  • Let’s start with a definition. Facebook Live is an easy way to do video streaming without requiring you to commit to yet another app or social network. It can be as easy as clicking one button to make it happen, but you’re going to want to do a little bit more prep work than that. Here are some tips for a successful live broadcast.
  • Building live streaming within Facebook was pretty genius. It’s their way of keeping you suckered in.
  • It’s different from Periscope and Meerkat in that you can control who sees your video and after you’re done streaming, it saves to your timeline, so you can share it or embed it elsewhere.
  • So do you need it? The truth is, video is king right now, and the end is not in sight. So if you want to take advantage of the trend, but don’t have a big production budget, this could be right up your alley. Consider it another weapon in your arsenal. Here are some good ideas to get you started.