According to recent studies, wellness tourism is a $494 billion business that just keeps growing.
- Boomers started the wellness travel craze with their love for fancy spas, but GenXers and millennials aren’t about to let the trend die. In fact, they’re looking for a far wider range of options that cater to wellness.
- Catering to wellness travelers once meant offering massages. Now it means a comprehensive, healthy, organic menu, more fitness amenities, adventurous activities, and even ways to find your Zen at the airport.
- The wellness travel market is growing at a faster rate than travel in general, and it’s expected that by 2040, 90% of luxury travel will include an aspect of health and wellness. It’s a trend that’s not going away anytime soon.
- So how do you take advantage of this trend and attract more wellness travelers? Start simple and use what you’ve got. Offer running maps of area trails to visitors; amend menus to include fresh, healthier options. Talk about ways to get active in your area during key times like New Year’s and leading into summer when interest is high, or play to the fitness tracker crowd, letting them know how many steps they can get walking your downtown or how many miles your best trails are.