Monthly Archives: September 2015

Link Friday: The Periscope-Meerkat Edition

Posted on Thursday, September 24, 2015 by Kate

You used to need a TV crew in order to broadcast live. Now all you need is your smartphone and an app. We’re talking about Meerkat and Periscope in this week’s Link Friday.

  • Let’s start with a little definition of what we’re talking about here. Find out more about Meerkat and Periscope before we move on.
  • They’re both mobile live streaming apps, but the main difference is, you’ve got to have Twitter to use Periscope. You can use Meerkat with Twitter or Facebook, but because Twitter owns Periscope, they’re not cooperating with Meerkat.
  • Meerkat does have a couple of real pros
  • Snapchat and Yahoo are right on Periscope and Meerkat’s tails, creating their own hybrids of the mobile live streaming venues already in existence.
  • While using these apps might be easy, that doesn’t mean you should just fire up the old smartphone and start broadcasting anytime, anywhere, with just anyone in front of the camera. If you’re going to use mobile live broadcasting for marketing purposes, you need to do it carefully.

Link Friday: The 2015 Fall Travel Edition

Posted on Thursday, September 17, 2015 by Kate

This fall is shaping up to be a winner for the travel industry. Let’s take a look.

Link Friday: The 2015 NFL Season Edition

Posted on Thursday, September 10, 2015 by Kate

Are you ready for some football? The NFL regular season means big spending for marketers.

Link Friday: The 2015 College Edition

Posted on Thursday, September 3, 2015 by Kate

Classes have fired back up at UW-Madison – let’s talk about marketing and social media for generation Z.

  • College back-to-school spending topped $30 billion last year – this is not a market you want to ignore. Here are some tips for getting their attention.
  • Did you know that colleges are now looking at the social media accounts for potential students as part of the admissions process?
  • Eastern Michigan University decided to employee the help of its students in its latest marketing campaign – soliciting selfies and using them on billboards to promote the school.
  • You might remember having to stand in line or call in on the phone to register for classes, but now, pretty much everything’s done online . At some universities, students can even download textbooks for free for two weeks, in case they decide to drop the class. Smart!


The latest from the workshop

Posted on Thursday, September 3, 2015 by Tyler
Boulder Jct Web Design/Development

In the Northwoods of Wisconsin, Boulder Junction is a destination that Brings Classic Back. The website helps travelers relive the resort town charm of yesterday with navigation that’s all about today. Hashtags organize the site and provide a navigation tool for a fresh stream of content that’s ever changing and always classic.