Monthly Archives: August 2013

Link Friday: The Facebook Graph Search Edition

Posted on Friday, August 30, 2013 by Brianna

Facebook’s newest development allows users to discover connections and explore user content like never before.

  • The Facebook Graph Search lets you accomplish three pretty cool things: find people who share your interests, explore your world through photos and discover restaurants, music and more.
  • “Friends who like kickball,” “People who graduated in 2007 from [college name],” “Photos I Like.” These are just some examples of searches you can perform with the new tool.
  • Other cool uses of the graph search: find experts for topics of interest, take a trip down memory lane, and clean up your act – by searching your name, you can see everything about you visible to the public – and remove anything embarrassing.
  • Here’s a great video that shows you how to make use of the Facebook Graph Search.
  • Businesses can also take advantage of these new search features. Improve your Facebook visibility on the Facebook Graph Search and boost your brand.
  • Think carefully about what your target market searches for. In this example about marketing Facebook pages to college students, it’s suggested you focus on increasing your likes and visual presence, since this demographic is attracted to popular pages and attractive photos.
  • Finally, watch for the Work4 Graph Search Recruiter Beta to launch in the fall, a tool that employers can use to optimize their search of potential job candidates.

There are many ways to take advantage of the new Facebook Graph Search. Try it out today!

Link Friday: The Facebook Hashtags Edition

Posted on Friday, August 23, 2013 by Brianna

You may have noticed hashtags floating around the Facebook-sphere this past summer. Here’s what’s going on.

What do you think? We recommend at least trying them out for now. It’s only a matter of time before we can truly determine the fate of the Facebook hashtag. Happy Friday!

Link Friday: The Back-to-School Edition

Posted on Friday, August 16, 2013 by Brianna

Yes, “back to school.” Believe it or not, it’s about that time, so we’ve pulled together some cool school-related travel links. Best places to study abroad, interesting historical destinations, most beautiful campuses – we promise this “back to school” edition will be more interesting than a high school history lecture.

Enjoy your last bit of summer!

Link Friday: The Facebook Power Editor Edition

Posted on Friday, August 9, 2013 by Brianna

Ready to turn up the notch on your Facebook ads? It’s time to try out the Facebook Power Editor. Though the “powerful” name may sound intimidating, it really isn’t. We’ve outlined the basics for using this cool new tool.

  • The Power Editor helps you improve efficiency in creating, editing and managing a large number of campaigns and ads.
  • Here are 5 big reasons to use the editor, including better Facebook ad image management, bulk import and advanced targeting capabilities
  • It allows you to do some impressive things you can’t do using the basic ad manager.
  • You can easily download the Power Editor from the Facebook Ads Manager page. Time to get started!

Link Friday: The Camping Edition

Posted on Friday, August 2, 2013 by Brianna

We’ve entered August (…sigh, we know). Summer always flies by, but with a month left, see how many warm-weather activities you can pack into August! And what says “summer vacation” more than going camping?

Enjoy that warm weather while you still can!