Monthly Archives: July 2012

Link Friday: The Shoulder Season Edition

Posted on Friday, July 27, 2012 by Alan

If this summer left you short on budget, short on time and short on motivation for travel, your second chance is just around the bend. Shoulder season travel occurs in the off-season, when most folks are less likely to travel. This Link Friday will focus on the dynamics of shoulder season travel, and why you should be taking part in it.

Good luck with your travel plans! Thanks for reading!

Link Friday: The Getting-Ready-for-the-Games Edition

Posted on Friday, July 20, 2012 by Alan

With the London Summer Olympics officially beginning July 27, we’ve seen Olympians everywhere. This year, the Olympics are expected to be bigger and better than ever. With new technologies and increased Internet use since the last Olympics, marketing professionals have been calling 2012 the year of the “Social Olympics.”

Thanks for reading. Go Team USA!


Link Friday: The User Edition

Posted on Friday, July 13, 2012 by Alan

As avid social media users, we try to keep up with the who, what, where, and when of social media usage. This week, we will focus on the who to provide insight on how we target our social media accounts.

Thanks for reading, and enjoy your weekend!

Traveling: A New Adventure Thanks to Social Media

Posted on Wednesday, July 11, 2012 by Kate

It wasn’t so long ago that planning a trip involved spending hours doing research on your destination at the library, ordering visitor guides via snail mail, chatting up travel agents, and plotting your routes on paper maps spread all over the kitchen table.  Now, that research can be done in minutes online.  You can visit the websites for potential destinations, compare costs and book your own itineraries in just a few clicks, and print out turn-by-turn directions with the most up-to-date information on road construction.

Travel planning has come a long way but it continues to evolve.  Enter social media.  We see our friends’ photos posted online and it inspires us.  We need to see that for ourselves!  Or should we forge our own trail?  Now we’re dreaming of a trip.  So we log on and ask our social media friends for help deciding where to go.  We’ll investigate their suggestions by visiting the destinations’ Facebook pages (52% of us will “like” the page for the location we choose) and following them on Twitter.  We’ll search out visitor (not corporate) reviews for hotels, restaurants, and attractions and most of us will trust what we find.  Nearly 85% of us will go on to book our itineraries online, and many will download apps specifically for our upcoming trips.

Once the destination is chosen and the details ironed out, nearly 60% of us will post a Facebook update about our upcoming fun.  But social media’s role in today’s travel doesn’t end there.  If something goes awry while we’re en route, we can lodge a complaint on an airline’s Facebook page or Tweet our problems and we’ll often get a response faster than we would by waiting in line at the ticket counter.  Once we arrive, nearly 75% of us will post more vacation related status updates and upload photos of our adventures to our social networks before we even get home.  And those photos will inspire someone new to start the process all over again.

But a word to the wise, vacation social media overshare can aggravate some of your friends who aren’t out traveling the world with you.  Limit your Facebook use, share photos sparingly, and you can still live the high life without looking like a braggart.

Look who joined the team!

Posted on Monday, July 9, 2012 by Tyler
Kate Hagen

As a former television journalist, Ms. Hagen knows a lot about engaging an audience. She is adept at using social media to capture the attention of travelers, feeding them useful information and carefully selected tidbits, all with the goal of turning prospective travelers into overnights.

Link Friday: Election Edition

Posted on Friday, July 6, 2012 by Alan

With the presidential election coming up, political news is more prominent than ever. Election news is branching out from traditional media sources and becoming more prominent in digital media.