Moving people—to destinations, businesses and brands
This is a small sampling of the work we’ve done for our clients. Print, Web, Video, Packaging and Public Relations—we provide you with solutions that meet your goals. Spend a minute exploring some of creative ways we’ve helped our clients through marketing—then give us a call and find out what Pilch & Barnet can do for you.
Black River Country
A bold expression of Black River Country, a region unrivaled in natural beauty and opportunities for adventure.
Co Leigh Co
A look and brand image the fits the creativity and unmatched professionalism of this hip downtown Madison salon.
Oneida County
Humorous copy and a dictionary-definitions motif highlight this complete re-branding of Oneida County.
water•ski•ing \ waw-ter-skee -ing\ v: the only socially acceptable method of dragging friends and family behind a speeding boat
mus•ky \ muhs-kee \ n: incurable overwhelming lifetime obsession
cross-coun•try ski•ing \ kraws-kuhn-tree skee-ing \ n: because Gortex and tassel hats aren’t always acceptable at the office
Porcupine Mountains
Branding and logo creation to reflect the scenery and natural wonders of this one-of-a-kind wilderness destination.
Presque Isle
A distinctive logo design reflecting the authentic character of this unique Northwoods community.
White Winter Winery
New brand look and logo for White Winter Winery’s award-winning line-up of fine meads and wines.
Jackson & Clark Counties
Colorful trail map, packed with practical information and part of an enormously successful campaign targeting ATVers and off-road motorcyclists.
Wisconsin Great River Road
Printed companion piece for the Stories of the downloadable Wisconsin Great River Road audio tour, also written and produced by Pilch & Barnet.
Mississippi River Country
Full-color guide to traveling the National Great River Road National Scenic Byway and throughout the ten Mississippi River States.
Olbrich Gardens
Concise printed pieces promoting endowment options for Madison’s renowned botanical garden.
Paddle the Flambeau
Printed river guide, researched, written and designed by Pilch & Barnet staff, is the definitive guide for paddling the Flambeau River of Wisconsin’s Price and Rusk counties.
Rusk County River Map
Floating, waterproof map features the best paddling stretches on Rusk County’s spectacular Chippewa, Flambeau, Jump and Thornapple rivers.
Wisconsin Frame of Mind
Colorful guide showcases the artistic flair of these beautiful communities in southeast Wisconsin.
Wisconsin Travel Best Bets Midwest Living Insert
Piece highlighting Wisconsin’s best vacation and getaway options.
Wisconsin Travel Best Bets Silent Sports Insert
Publication-specific design for an insert into Silent Sports magazine promoting Wisconsin’s best destinations for hiking, biking and paddling.
wiswine.org
Multimedia website featuring video profiles of each of the 36 unique members of the Wisconsin Winery Association.
www.wiswine.org
visitmiddleton.com
Event website features video profiles of more than 50 artists – serves as a virtual showcase of art in the Northwoods.
www.visitmiddleton.com
boulderjct.org
The Musky Capital of the World® showcased through classic images, fresh colors and tongue-in-cheek
captions.
www.boulderjct.org
porcupinemountains.com
Lush landscapes and nature imagery leads visitors into the pristine beauty of the Porcupine Mountins.
www.porcupinemountains.com
vilas.org
A website that unites twelve unique communities and conveys the warmth of the Northwoods.
www.vilas.org
wigreatriverroad.org
Visually appealing website offering everything you need to take the best drive in the Midwest.
www.wigreatriverroad.org
Wisconsin Winery Association
Banner ad promoting travel to Wisconsin’s unique independent wineries.
Vilas County
Example of the banners ads for Vilas County’s winter campaign.
Artists Interactive
Example of the banners ads for Vilas County’s fall campaign, which capitalizes on the region’s links to John Dillinger and the recent release of the film Public Enemies.
Rusk County River
The promise of receiving a free waterproof map propelled the success of this banner ad.
Wisconsin Great River Road
The promise of receiving a free waterproof map propelled the success of this banner ad.
Wisconsin Travel Best Bets
This banner ad is part of Pilch & Barnet’s Wisconsin Travel Best Bets cooperative advertising program for our clients.
Rhinelander Winter Television Spot
This Addy Award-winning television commercial from the Hodag campaign for Rhinelander captures the light-hearted tone of the campaign.
Mason Creek Video Profile
One of the 36 video profiles filmed for the Wisconsin Winery Tour promotion for the Wisconsin Winery Association.
Door Peninsula Winery Video Profile
Video profile of the Door Peninsula Winery as part of the Wisconsin Winery Tour promotion for the Wisconsin Winery Association.
Wisconsin Great River Road Winter Video
Capturing the special beauty of winter along Wisconsin's only National Scenic Byway.
West Bend $1000 Cache Ba$h
Television commercial run during select cable programming to promote the highly successful West Bend $1000 Cache Ba$h geocaching event.
Oneida County — Fall Television Spot
A continuation of The O.C. Defined brand, which utilizes definitions and humor to set Oneida County apart from other Northwoods destinations.
Wisconsin Travel Best Bets — Summer
Pilch & Barnet’s Wisconsin Travel Best Bets e-newsletter regularly distributes to travelers in key markets throughout the Midwest, using an editorial approach to promote participating clients’ destinations.
Wisconsin Travel Best Bets — Insider Edition
Insider Edition of the Wisconsin Travel Bets e-newsletter.
Boulder Junction E-newsletter
Bright and colorful, this e-newsletter invites travelers to jump right into wintertime in Boulder Junction.
Rusk County E-newsletter
Reflects the outstanding outdoor adventures Rusk County offers to travelers.
Mississippi River Country E-newsletter
Every month, we create and distribute this information-packed travel e-newsletter promoting attractions, events and recreational opportunities in each of the ten Mississippi River States.
Vilas County E-newsletter
E-newsletter created for distribution to Vilas County’s own in-house list.
National Great River Road — Midwest Living
Thoughtfully written piece on the Great River Road, featuring breathtaking bluff-top view.
Wisconsin Great River Road — Chicago Tribune
Pick-up in the fall color section of the Chicago Tribune features the free downloadable Wisconsin Great River Road audio tour.
Oneida County — Best of the Midwest — Midwest Living
Two-page spread in Midwest Living’s annual “Best of the Midwest.”
