If it seems like everybody and their mother is on Facebook these days, that’s probably because they are – as well as their brother, sister, cousin and first-grade teacher, too. With more than 800 million active users, Facebook is becoming a huge part of marketing plans for businesses of all sizes – from Fortune 500 companies to mom-and-pop corner stores.
But while setting up your business’ Facebook page is easy and free, one of the advantages of using Facebook promote your business is its unique and inexpensive advertising.
Recent studies have shown that Facebook ads tend to be more engaging than ads on other websites. And the social aspect of Facebook – seeing that your friend likes a business or a product – can be a huge boon to advertisers. For instance, IBM Interactive Marketing says 51 percent of fans of a Facebook brand page are more likely to purchase from that brand, and 60 percent of those fans are more likely to recommend the brand to others.
Here are a few quick tips and tricks to making the most of your campaign:
- Run a variety of ads. Facebook allows you to experiment with different types of ads, so take advantage of that. Experiment with Page Like ads (“Bill Smith likes Brand X”), Page Post ads (highlighting a timely or creative Wall post) or more traditional ads to see which one attracts the biggest audience.
- Monitor your ads’ performance. Is one type of ad performing better than another? Set a threshold for your ads – click-through rate (the percentage of fans who interacted with your ad), reaching a certain number of fans or some other metric – and check back on it frequently. You can also look at your Page Insights to target ads to your page’s key demographics.
- Keep your content creative. If you’re running a traditional ad, make sure you include eye-catching content. You’re trying to get people interested in your page, so use phrases that call people to action (For example, “Click here!” or “Book your flight today!”) Images attract people, but make sure your images are relevant to what you’re advertising.