In 2018, mobile surpassed desktop for time spent on the web as a record 77 percent of Americans own smartphones. As a result, mobile optimization became more important than ever to brands hoping to gain loyal customers through the web. Whether consumers are shopping for clothing or hunting for homes, the experience they have can make or break decisions, especially when it comes to choosing how to spend money. Moving forward, web designers must prioritize mobile optimization to ensure potential customers can access information efficiently from their devices.
Common and necessary components of mobile-optimized sites include:
- Clickability: Sites designed for desktop have small buttons that can be difficult to press when using a touch screen mobile device, so designers must create buttons large enough for clicking with fingers.
- Readability: Text should be fitted to the screen. Site visitors should not need to scroll, zoom, etc. to read the information on a website.
- Searchability: Providing the visitor with the fastest route to the information they need will improve their experience. Designers should include a “search” bar to make websites user-friendly.
Keeping all of this in mind, Pilch & Barnet now designs all websites with a mobile-first approach.