Goal: Designing a logo for “These are your moments…”
“These are your moments…” is a simple idea with deep consequences. We were given the tagline and had to couple it with a design that let the message stand on its own. The black background and amber letters, the natural script and the simplicity of the look—it combines with the message to say what a Northwoods vacation is about—spending time with family, making memories, understanding the priorities in life.