Using Social Media to Score Sweet Travel Deals

Posted on Tuesday, October 23, 2012 by Brianna

Fortunately for travelers, social media is flourishing in the travel industry. PhocusWright reports that 75% of travelers use social networks for shopping-related deals, and 30% use them particularly for travel deals. Since social media is such an important outlet for companies to pursue, they’re responding with a wide variety of social media offers for travelers. Explore the following social media options to save yourself big bucks on travel.

Unbeknownst to many, Twitter has a reputation as the best social media outlet for finding travel deals. Begin by following your favorite airlines to keep up with their exclusive offers. Next, try out Twitter’s search bar, using generic hashtags like #traveldeals, #cheapflights and #cheapairfare to find general deals. You can also find deals specific to a location. For example, if you’re heading to London, try searching “Cheap London Flights,” or using The Who to Follow tab to find local London accounts.

Some of the most popular travel Twitter accounts include @jetbluecheeps, which offers exclusive travel deals called “cheeps”; @wanderlisting, which advises on airlines, hotels and tips; and @airfarewatchdog and @cheapestairfare, which have the latest travel deals.

You’ll find Facebook most useful for finding deals if you’re a member of a loyalty rewards program. An abundance of Facebook posts can be overwhelming, so stick to “liking” just a few companies. You may also find exclusive offers or bonuses by checking in on Facebook or Foursquare.

Finally, there are number of social media travel sites. Gogobot and Trippy are designed to pull travel advice from your friends, providing you with social recommendations. You can also use Airbnb’s site to find and rent homes from people around the world.

Most of the deals found on social media are quite spontaneous, often for travel within just a few hours or days. The key to scoring these deals is being quick to catch them in the small windows of time they’re available. However, as some of the offers can save you upwards of 70%, they’re definitely worth watching out for. Take advantage of this emerging trend in the travel industry to score some sweet travel deals.

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About Brianna

Ms. Woller loves destination marketing because it allows her to sell the things she loves. She is a lifelong resident of Wisconsin and likes nothing better than to explore the state’s small towns and eclectic neighborhoods.