This may be the second presidential race in the era of social media, but many are deeming it the first true social media election. Candidates have poured incredible sums of money into social media campaigns, while voters are using the platforms to gather information and express their political opinions. So what’s the real impact of social media on the 2012 election?
- Compare social media usage in #election2008 and #election2012.
- Notably, 39% of U.S. adults are using social media to discuss politics. This infographic breaks down social media’s impact on the election.
- Find out who’s winning the Facebook and Pinterest elections.
- Learn how Twitter has predicted past election results, and what it predicts for this year’s race.
- Political expression certainly runs the risk of backlash. Is this election creating anti-social media? Or worse, has social media turned Election 2012 into a joke?
Hang in there! There’s only a few days left of politics in social media. Come Tuesday we can decide what impact social media truly had on the 2012 presidential election. Now get out and vote!