Pilch & Barnet was born 17 years ago when Lyn Pilch met Susanne Barnet during their brief stint at the Wisconsin Department of Tourism. It didn’t take long for them to become good friends. Shortly after that, they decided they ought to go into business together. They then quit their jobs, started an office in Ms. Barnet’s basement and Pilch & Barnet was born.
From the beginning, Pilch & Barnet’s focus has been on helping communities and tourism-related businesses promote themselves as tourism destinations. Ms. Pilch and Ms. Barnet love empowering communities to increase tourism expenditures, create jobs and broaden the economic base. It’s a nice line of work to be in, and the numbers prove the agency does its work very well.
Central to Pilch & Barnet’s success has been the agency’s ability to move with the market. A decade ago, Pilch & Barnet was creating websites and e-newsletters for their clients at a time when most destinations focused entirely on visitor guides, sport shows and direct mail. Pilch & Barnet had a social media department before most people knew what social media was. The agency is always working to create campaigns that fit the preferences and habits of the consumer. It’s an exciting way to work and it provides the best bang for the client’s buck.
Lyn Pilch is a member of the dynamic duo that commands the Pilch & Barnet ship. She is the agency’s road warrior and racks up some serious mileage as she goes about the Midwest, meeting with clients and putting together powerful marketing plans. Her specialty is helping destinations and businesses mine for tourism gold.
Half of the co-conspiracy that founded and runs Pilch & Barnet, Ms. Barnet is a destination marketing marvel. She has an unmatched understanding of the arsenal of tools needed to move the modern consumer. Ms. Barnet continues to find ways capitalize on new marketing tools. With scientific precision, she manages client budgets to ensure maximum efficiency.
Ms. Pilch’s expertise lies in creating dynamic designs and thoughtful layouts. She is a creative force, full of innovation, imagination and good taste. Ms. Pilch is a jack of all trades. Her skills include print design, videography, photography and sound editing, to name just a few.
Mr. Warhurst is a builder of websites, both large and small. He has a versatile mind, one that can think in both visual design and computer code. Mr. Warhurst loves portraying unique places through the websites he creates, using the enticing images to move people to experience these destinations for themselves.
Mr. Jones pairs his travel and writing passions to inspire others to pack their bags. He’s a former journalist and a skilled communicator who believes that one of the best parts of travel is the moment one decides to take a trip. Mr. Jones loves using words to help people find those moments.
PR & New Media Specialist
Clever and creative, this master of social media knows how to churn up excitement and build serious awareness. Mr. Hamari’s specialty is starting online conversations that keep going and going. He has an ability to discern new opportunities where others hadn’t before.
PR & New Media Specialist
As a former television journalist, Ms. Hagen knows a lot about engaging an audience. She is adept at using social media to capture the attention of travelers, feeding them useful information and carefully selected tidbits, all with the goal of turning prospective travelers into overnights.
A cellist who enjoys writing and performing her own music, Ms. Pulera is, at her heart, a storyteller. She seizes opportunities in a fast-evolving digital world, leveraging a mix of social media platforms and influencers to tell the stories of the brands she promotes.
Ms. Ouk is a dynamo of marketing power with a full quiver of skills that keep the office running smoothly. Formerly working in the banking world, organizing comes naturally to Ms. Ouk.
Designer & Developer
Jessi Johnson lives and breathes creative design. He has a broad and impressive portfolio of visual work that includes posters, park signs, menus, maps, vacation guides and web advertisements. Mr. Johnson captures the attention of travelers with his clean, smart and effective ideas and his enthusiasm for destination marketing.
Brianna Woller might be our brand-new-brand-manager, but keeping clients’ messages on point and on time has always been her strong suit. A proud dog mom, Brianna brings a sense of humor alongside her fierce work ethic and die-hard commitment to creating successful brands, seeing the big picture view without missing any details.
In his younger days, Mr. Howland was a ski bum, working in a ski shop so he could get to the hill and find his flow. Today, Mr. Howland brings a strong work ethic and spirit to his digital work at Pilch & Barnet. He says coding is more than learning programming languages – it’s about getting the code to flow.
The first face—or voice—you might encounter at Pilch & Barnet is a friendly one. Whether you’re visiting in person or looking to chat over the phone, Ms. Giencke’s helpful attitude will make you feel right at home. Ms. Giencke loves gardening and the outdoors, and when she’s not at work you might find her tending her plants. Her diverse talents, organizational expertise and communications skills keep the office running smoothly and help our projects blossom.
Marketing Production Coordinator
Ms. Kelley grew up in the business. Her family once owned an advertising agency, and her parents both worked in creative agencies. Even though she told herself as a teenager that she wasn’t going to follow in her family’s footsteps, funny story—it turns out she ended up loving the work (and was very good at it, to boot). Our office—and our clients—are all the better for it, as Ms. Kelley truly is a creative professional and her hard work and talents are put to good use on projects of all sorts.