Pilch & Barnet was born 17 years ago when Lyn Pilch met Susanne Barnet during their brief stint at the Wisconsin Department of Tourism. It didn’t take long for them to become good friends. Shortly after that, they decided they ought to go into business together. They then quit their jobs, started an office in Ms. Barnet’s basement and Pilch & Barnet was born.
From the beginning, Pilch & Barnet’s focus has been on helping communities and tourism-related businesses promote themselves as tourism destinations. Ms. Pilch and Ms. Barnet love empowering communities to increase tourism expenditures, create jobs and broaden the economic base. It’s a nice line of work to be in, and the numbers prove the agency does its work very well.
Central to Pilch & Barnet’s success has been the agency’s ability to move with the market. A decade ago, Pilch & Barnet was creating websites and e-newsletters for their clients at a time when most destinations focused entirely on visitor guides, sport shows and direct mail. Pilch & Barnet had a social media department before most people knew what social media was. The agency is always working to create campaigns that fit the preferences and habits of the consumer. It’s an exciting way to work and it provides the best bang for the client’s buck.
Lyn Pilch is a member of the dynamic duo that commands the Pilch & Barnet ship. She is the agency’s road warrior and racks up some serious mileage as she goes about the Midwest, meeting with clients and putting together powerful marketing plans. Her specialty is helping destinations and businesses mine for tourism gold.
Half of the co-conspiracy that founded and runs Pilch & Barnet, Ms. Barnet is a destination marketing marvel. She has an unmatched understanding of the arsenal of tools needed to move the modern consumer. Ms. Barnet continues to find ways capitalize on new marketing tools. With scientific precision, she manages client budgets to ensure maximum efficiency.
Ms. Pilch’s expertise lies in creating dynamic designs and thoughtful layouts. She is a creative force, full of innovation, imagination and good taste. Ms. Pilch is a jack of all trades. Her skills include print design, videography, photography and sound editing, to name just a few.
Mr. Warhurst is a builder of websites, both large and small. He has a versatile mind, one that can think in both visual design and computer code. Mr. Warhurst loves portraying unique places through the websites he creates, using the enticing images to move people to experience these destinations for themselves.
Mr. Jones pairs his travel and writing passions to inspire others to pack their bags. He’s a former journalist and a skilled communicator who believes that one of the best parts of travel is the moment one decides to take a trip. Mr. Jones loves using words to help people find those moments.
PR & New Media Specialist
Clever and creative, this master of social media knows how to churn up excitement and build serious awareness. Mr. Hamari’s specialty is starting online conversations that keep going and going. He has an ability to discern new opportunities where others hadn’t before.
PR & New Media Specialist
As a former television journalist, Ms. Hagen knows a lot about engaging an audience. She is adept at using social media to capture the attention of travelers, feeding them useful information and carefully selected tidbits, all with the goal of turning prospective travelers into overnights.
A cellist who enjoys writing and performing her own music, Ms. Pulera is, at her heart, a storyteller. She seizes opportunities in a fast-evolving digital world, leveraging a mix of social media platforms and influencers to tell the stories of the brands she promotes.
Ms. Ouk is a dynamo of marketing power with a full quiver of skills that keep the office running smoothly. Formerly working in the banking world, organizing comes naturally to Ms. Ouk.
The training wheels came off early for Ms. Atkins, who learned about hard work, customer service and enduring value as a child growing up in her father’s bicycle shop. Those values inform her innovative, beautiful and lasting designs—she pushes creative boundaries while keeping projects rolling.
Designer & Developer
Jessi Johnson lives and breathes creative design. He has a broad and impressive portfolio of visual work that includes posters, park signs, menus, maps, vacation guides and web advertisements. Mr. Johnson captures the attention of travelers with his clean, smart and effective ideas and his enthusiasm for destination marketing.
Whether on the job or on the playing field, Ms. Woller is a competitor
who is in it to win. She taps a wide range of talents as she sees
projects through to completion. She is always quick to smile – that’s
her game face.
Ms. Ernst keeps the office running smoothly, taking on challenges with a smile. She is compulsively organized, insisting on orderly files and thoughtful processes. Ms. Ernst loves how tourism marketing encourages people to visit places they’ve never been and try new things.
In his younger days, Mr. Howland was a ski bum, working in a ski shop so he could get to the hill and find his flow. Today, Mr. Howland brings a strong work ethic and spirit to his digital work at Pilch & Barnet. He says coding is more than learning programming languages – it’s about getting the code to flow.