Tag Archives: youtube

Link Friday: The Super Bowl 50 Edition

Posted on Friday, January 29, 2016 by Kate

The Super Bowl is coming up and word on the street is, some of you might actually watch it, even though the Packers aren’t in it (AGAIN)! Ok fine, somewhere in the neighborhood of 100 million of you will watch – that’s why year after year, marketers look to this game as the holy grail of advertising.

  • This year, CBS is trying something a little different, offering the game streaming through Xbox One, Apple TV, Roku and Chromecast. And for the first time, viewers who watch through those devices will see the ads too. Welcome to the future.
  • A 30-second ad is going for $5 million this year, up from $4.4 million in 2015. That’s probably because they’re going big on celebrities for Super Bowl 50, including Steven Tyler, Ryan Reynolds, Kevin Hart, Amy Schumer and Seth Rogen.
  • So maybe you don’t have $5 mil to kick around or a big celebrity to parade past. That’s okay! You can still create a relevant social media strategy that lets you take advantage of the hype and be part of the conversation. Here are some tips.
  • One of the coolest things about social media is how easy it is to track things. The company Unruly did just that, rounding up the 10 most-shared Super Bowl ads on social media.
  • If you’re still surly about that whole Green Bay Packers not making it to the big game thing, relive the glory days of Super Bowl I with this cobbled together YouTube video of audio, video and still images.

 

Link Friday: The Facebook Video Ad Edition

Posted on Thursday, January 7, 2016 by Kate

Hopefully by now we’ve convinced you to run Facebook ads to promote your business. We’re back on the soapbox again, this time to tell you about video ads on Facebook. We’ve tried them, and even with modest budgets, they’ve yielded some really great results.

Link Friday: The YouTube vs Facebook Videos Edition

Posted on Friday, August 7, 2015 by Kate

You’re probably already utilizing YouTube for your videos – they claim a billion video views per day. But are you putting them on Facebook too?

Link Friday: The Social Media Job Hunting Edition

Posted on Thursday, May 14, 2015 by Kate

We all know social media is great for spreading the word – about new products, fun activities, breaking news. So why would job hunting be any different? Whether you’re the job seeker or the recruiter, social media is a must.

Link Friday: The Facebook Changes Edition

Posted on Thursday, April 9, 2015 by Kate

Just when you think you’ve figured out Facebook, they change it. Never fear, Pilch & Barnet is here.

Link Friday: The 2015 Super Bowl edition

Posted on Thursday, January 29, 2015 by Kate

It’s Super Bowl weekend. The pinnacle of advertising for big brands. And although they’re still dropping serious money to play, every year, social media grows more essential to a big marketing win.

  • 74% of Super Bowl viewers say they’d write a status or hashtag if they see something that moves them to action during the game. Half said they’d share a commercial on social media. That means the buzz goes on far longer than the play clock.
  • So your brand doesn’t have millions of dollars to shell out for a 30 second ad. You can still use the Super Bowl as a marketing opportunity with social media.
  • Who will win the big game? (hint: NOT THE PACKERS grrr) Social media just might be the crystal ball gamblers have been waiting for.
  • If the winner of the Super Bowl was based on Klout scores, who would win? Find out here.
  • Facebook plans to promote video clips of the game directly into users’ newsfeeds to keep them from visiting a third-party site like YouTube to find clips to share. That way you never have to leave Facebook during the big game. Smart.

Link Friday: The Easter 2014 Edition

Posted on Thursday, April 10, 2014 by Kate

Easter’s almost here. This means we can really call it spring now, right?

  • A still tenuous economy has many predicting a drop in the spending associated with Easter this year.
  • Forget the dye and vinegar. Color Easter eggs like a boss.
  • The eggs you hunt in your backyard aren’t the only kind worth looking for! Uncovering the virtual kind buried in websites can be just as rewarding. Check out these cool ones on YouTube.
  • Candy is a big deal at Easter. These recipes include your favorite sweet treats, but for a 21 and over crowd.

Link Friday: The Video Marketing Edition

Posted on Friday, July 5, 2013 by Brianna

Social media is all visual right now. While beautiful imagery has long captured our attention on social media, video is becoming a front-runner in social media applications. Vimeo, Vine and Instagram video are among the best video apps to explore.

Which video app do you prefer?

Link Friday: The Why You Should Be on YouTube Edition

Posted on Friday, April 12, 2013 by Brianna

Facebook? Check. Twitter? Check. Pinterest? You’re probably on that too. But what about YouTube? We all know that YouTube is known for its immense user presence, but what potential does the platform have for your brand?