Tag Archives: Wisconsin

Link Friday: The 2015 March Madness Edition

Posted on Thursday, March 12, 2015 by Kate

March Madness is nearly upon us. Normally, for me, “March Madness” is more my mental state as my children continue to battle late-season cabin fever, than it is a basketball tourney, but enough about me.

  • Check out the new NCAA March Madness app. All polished up and easier to use than ever. Assuming you’re using it for ENTERTAINMENT PURPOSES ONLY, right? (wink wink)
  • Click for tips to better your bracket. You know, since I’m sure you’re only participating for bragging rights and NOT MONEY, right?
  • Can’t catch the games on TV? Catch up on the official March Madness YouTube channel.
  • Don’t care about basketball? Beer more your style? Fill out your Beer Bracket instead and see which brew is crowned Wisconsin’s favorite.

Link Friday: The Fourth of July Travel Edition

Posted on Friday, June 21, 2013 by Brianna

Happy birthday, summer! Another exciting birthday is coming up, and we’re dedicating this week’s Link Friday to that celebration. How are you celebrating the Fourth of July this year?

Enjoy your first official summer weekend!

Link Friday: The Hunting Hotspots Edition

Posted on Friday, November 9, 2012 by Brianna

As gun season approaches, we’re here to break down the best places in the U.S. to hunt. Lucky for those in Wisconsin reading this, we top the hunting charts!

  • Here’s a list of the best states to hunt. Wisconsin snags # 1 for public hunting.
  • Now we’ll break it down by the best towns for hunting. Appleton, WI is named America’s best hunting town.
  • Finally, we’ll share Wisconsin’s best regions for hunting from huntingtop10.com. You can also use this site to search for the best locations based on country and state, as well as type of hunting.

Pretty cool to see our state recognized! For all you hunters out there, enjoy the season! (And for all you non-hunters, we’ll fill you in on the food and shopping later!)

Link Friday: The Wisconsin Biking Edition

Posted on Friday, September 21, 2012 by Alan

The sport of cycling is growing in popularity among Wisconsinites. Not only is it a healthy way to spend time, but the ability to travel long distances puts many great destinations within reach. For many of our clients, biking has become an important selling point. Here’s why.

  • Biking brings Wisconsin’s economy an estimated $1.5 billion each year.
  • A popular resting point for Wisconsin road cyclists: pizza farms.
  • Wisconsin has a strong biking community. Here’s a long list of biking events and group rides around the state.
  • For bike trail maps broken down by state, county and city, head to the Department of Tourism site.
  • And if you’re still not convinced, here are 30 more reasons why cycling rocks.

Now go hit the road!

Link Friday: The Shoulder Season Edition

Posted on Friday, July 27, 2012 by Alan

If this summer left you short on budget, short on time and short on motivation for travel, your second chance is just around the bend. Shoulder season travel occurs in the off-season, when most folks are less likely to travel. This Link Friday will focus on the dynamics of shoulder season travel, and why you should be taking part in it.

Good luck with your travel plans! Thanks for reading!

Link Friday: Summer Vacation Edition

Posted on Friday, June 1, 2012 by Alan

To kick off June the right way, this week’s Link Friday focuses on summer travel.  With nearly half of Americans planning a summer vacation this year, it’s the prime time to read up on traveling.

That’s all for this week. Enjoy Wisconsin’s Free Fishing Weekend and National Trails Day!

Link Friday: The This-Is-Getting-Embarassing Edition

Posted on Friday, May 18, 2012 by Alan

Oof, 6 o’clock? Really?

Your humble link aggregator apologizes for the late hour, but hopes he can make it up to you with this week’s collection of links. Here we go:

Have a good weekend, everybody!

Link Friday: The Cuatro de Mayo edition

Posted on Friday, May 4, 2012 by Alan

(Editor’s note: Also, the after-work edition, but let’s blame that on the guy posting this (Alan) rather than our intern, Madison, who wrote this up.)

Between Cinco de Mayo, National Star Wars Day and National Tourism Week, there’s a lot to celebrate around here! We’ve been celebrating in lieu of blogging, so this week’s findings are a smorgasbord of articles loosely focused on how connected we are.

That’s it for us. Have a great weekend, and May the Fourth be with you!

Link Friday: The It’s-4:30-Already? Edition

Posted on Friday, December 9, 2011 by Alan

Here I was, gathering all these cool things to share with you all for this week’s Link Friday, when all of I sudden I had all these other projects to do and kind of forgot about Link Friday until 4:15 p.m. Friday afternoon.

But I think the important part is that I remembered, don’t you?

Anyway, on with the links:

That’s all for us. Have a good weekend, everybody!

Where do travelers spend their money?

Posted on Wednesday, November 9, 2011 by Tyler

Travelers spend approximately $12 billion each year in Wisconsin. More than half of these expenditures are spent on shopping and dining—over $7 billion.

According to the state’s most recent report on traveler spending, nearly $4 billion is spent on shopping and $3.4 billion on food each year. The next highest item on the traveler expenditure list is recreation at nearly $3 billion, which consists of an amalgam of items, from gambling and liquor to fishing licenses and event tickets. The remaining segment is lodging at $1.6 billion.

Despite those numbers, there is a lingering belief even within the industry that travel revenue goes to lodging and recreation-related businesses. The reality is that these are the two smallest pieces of the pie.

Although the majority of travel expenditures go to shopping and dining, they are not the reasons travelers give for selecting a travel destination. In a 2003 study, the Wisconsin Department of Tourism found that for people traveling to urban areas, shopping ranked fourth on the list of reasons why they traveled. Dining didn’t even make the top 10. When they looked at people headed to rural destinations, shopping was ranked seventh and dining ninth.

The top reasons people gave for choosing a destination were:

  • visiting friends
  • festivals
  • outdoor activities
  • scenery/natural beauty

People choose their destinations based on fun, recreation and socializing. It is the trails, available leisure activities, festivals and other recreational assets that help travelers make their decisions about traveling to a destination. But it appears that nearly all travelers, no matter their recreational interest, enjoy shopping and dining when on vacation.

When you consider how people live today, this makes sense. Shopping and dining are entertainment for many people. When people aren’t traveling, they spend much of their leisure time shopping and dining. There is a joke in Wisconsin that when people aren’t eating, they are busy talking about where they’re going to eat next. The same goes for shopping: think of how much of our conversation time and mental effort goes into deciding what to buy and where to buy it.

What does this all mean? For businesses—particularly restaurants and retailers—it means that you should be aware that a good number of your customers are probably people who have come to your area to visit friends, use the trails, enjoy the scenery and attend events. To better serve the needs of these customers, you might consider offering WiFi and visitor guides. Your staff should be ready to give basic driving directions and suggestions about places to visit in the area. Most importantly, know that visiting your dining or retail establishment is an extremely important part of their travel experience.