Super Bowl XLVIII is almost here! If you’re not excited for the game, there’s still a good chance you’re watching for the commercials. There’s an even better chance you’ll be talking about it on social media. And that trend is nothing to ignore.
- Verizon is building hype this week with an interactive Twitter campaign. Each day they ask fans a different question about the competing teams and followers respond with their favorite team and a hashtag. More votes = your team ‘s colors shining in a light display on the Empire State Building that night. It’s a great idea to keep fans coming back every day, with visible results for even those who aren’t participating.
- They’re estimating 400,000 extra folks will pile into Greater NYC this week for the big game, so they’ve created a Social Media Communications Center with a team of 45 to act as a virtual concierge. It’s a great example of how social media can be vital to tourists, especially when a visitor center just won’t cut it.
- Even if the game’s a dud, you can usually count on the commercials for some solid entertainment. And while advertisers are paying millions for 30 seconds of your time, they’re also paying for big-time social media exposure. It’s anticipated that 61% of people will be sharing those ads on social media during and after the game.
- So which social media channel will dominate the Super Bowl ad conversation? Here’s your answer.
Enjoy the big game!
It’s safe to say common sense isn’t always exercised on the Internet. While some Internet goofs are laughable and others just plain embarrassing, you don’t have to surf far to find them.
Moral of the story? Spell-check, understand the power Internet virality and think twice before you send that Tweet!
With the matchup between the Ravens and Broncos last night, we’ve officially entered the NFL regular season! Even if you’re not the biggest sports fan, it’s hard to escape football season if you’re using any kind of social media. This Link Friday, we’re discussing how social media ties in with football season.
You may have noticed hashtags floating around the Facebook-sphere this past summer. Here’s what’s going on.
What do you think? We recommend at least trying them out for now. It’s only a matter of time before we can truly determine the fate of the Facebook hashtag. Happy Friday!
In response to recent tragedies in the U.S., society has taken to social media as one of its first sources for response information. Americans rely on social media sites for updates, as a means of contacting loved ones involved and even to donate money to relief efforts. The ability to disseminate mass disaster response information is just another example of the power social media.
- This infographic shows how social media is at the front line of disaster response.
- Social media response to tragedies is widespread. In response to Hurricane Sandy, users sent more than 20 million tweets. Following the Boston Marathon bombings, one quarter of Americans reportedly looked to social networking sites for information.
- After the Haiti earthquake, 2.3 million tweets were sent, with almost 200,000 encouraging followers to text the number “90999”. Each text raised $10 for Red Cross Relief funds.
- What’s the proper social media protocol for your business during these tragic times? Pay attention to what’s happening and react accordingly. Many businesses choose to speak up for support, but silence is almost always an acceptable response as well.
March may be almost over but the Madness is not! We couldn’t help but post a “round two” of March Madness Link Friday. Check out some ways companies are participating this year.
There’s less than two weeks left of the tournament, so enjoy!
You’ve built a website that includes a blog. You’ve created a Facebook page for your business. And, you’ve figured out the workings of Twitter and are ready to start tweeting. So, now what? You need something to say.
Connecting with your customers and potential customers means engaging them with useful, entertaining or interesting information about your business or industry. If you have a good idea what your typical customer is like, you’ve got what you need to start posting and tweeting.
Ready to go? Here are some suggestions for creating engaging communications through your blog and social media.
- Photos, photos, photos – The Internet is increasingly an image-based medium. People respond immediately to a picture. Do everything you can to include an image with every post.
- What’s happening now – The most interesting thing is what’s happening right now. Did someone walk into your bait shop with a humongous smallmouth bass? Snap a picture and post it. Is the snow six feet deep on the snowmobile trail? Report it—and include a picture, of course.
- Interesting facts about your business category or field of expertise – Not every post or tweet should be about your business. Try sharing general information. Talk about the history of American motels. Give some background on the traditional Wisconsin fish fry. Anything interesting is fair game.
- Timely deals, discounts and offers – Is there a deal going on right now on any product or service? Post or tweet about it now.
- Recommendations and tips – Give your customers and potential customers something they can use. Post about the top five places in the area to take the kids during winter break. Write about the 10 best resources on the Web for information about some topic related to your business. Give your audience something useful and they’ll keep coming back.
- Articles, awards and mentions of your business – Was your business just profiled in the local newspaper? Have you just received an award? Was the mayor overheard saying your restaurant has the best coffee in town? Tell the world about it.
- Just ask people what they want to read about – Don’t guess at what your audience wants—ask them. Use your blog, Facebook page and Twitter to find out what your customers and potential customers would like to read about.
These are just a few ideas to get you started. It’s up to you to find out what people want. You’ll find that out by monitoring comments, website traffic, Facebook likes and retweets. The more you understand your audience, the easier it gets. Start posting and tweeting today!
This may be the second presidential race in the era of social media, but many are deeming it the first true social media election. Candidates have poured incredible sums of money into social media campaigns, while voters are using the platforms to gather information and express their political opinions. So what’s the real impact of social media on the 2012 election?
Hang in there! There’s only a few days left of politics in social media. Come Tuesday we can decide what impact social media truly had on the 2012 presidential election. Now get out and vote!
Technology and social media have an ever-growing presence in today’s world. Whether you see the role of social media growing in worldwide events like the Olympics, our national political coverage, or your day-to-day life, it is changing the way we communicate.
When we make the decision to disconnect from our lives for a while, in the glorious time we call vacation, many of us still stay connected through social media. Admit it, technology makes traveling easier through apps, mobility, and access to information. However, the pressing urge to continue creating and sharing content doesn’t allow us to fully relax. This is especially true for those who manage social media accounts for brands and business.
For a brand, taking a vacation from social media can be unacceptable to fans. Many people, like author Mark Schafer, have experienced lost followers and lower Klout when they return from a vacation. Self-made businesspeople, like Andrew Zimmern of the Food Network and Eva Chen of Teen Vogue, choose not to disconnect with social media and sometimes even share more while they’re vacationing. Andrew Zimmern’s Twitter account shares personal activities and feelings (ex: “Heaven. Vacation at the Cabin. Midwest at its finest”) in addition to professional-related opinions and musings. Small businesses like New York’s Big Gay Ice Cream Truck felt the need to inform customers that they would be on a social media hiatus during their vacation and still continued to post about their store. In the Wall Street Journal, co-founder Douglas Quint responded, “We need to appear active. We want to appear in people’s Twitter feeds once or twice a day”.
The pressure to stay connected is taking time and resources from small businesses. There are even new programs for small businesses to manage social media accounts more easily, especially when the campaign manager is away. At the same time, it is necessary to be reliable and consistent to your followers and fans.
Should taking a social media break be unacceptable for brands or is a temporary disconnect okay? What do you think?
With the London Summer Olympics officially beginning July 27, we’ve seen Olympians everywhere. This year, the Olympics are expected to be bigger and better than ever. With new technologies and increased Internet use since the last Olympics, marketing professionals have been calling 2012 the year of the “Social Olympics.”
Thanks for reading. Go Team USA!