Tag Archives: Twitter

Social Media Live Streaming

Posted on Friday, March 10, 2017 by Kate

Back in my day (you know, the days when I was a reporter), you needed a big expensive microwave truck and a video camera (the size of a microwave) to go live. Times are much simpler now. All you need is a smart phone and a social network profile. Let’s examine the ways you can take advantage of live broadcasting – for free!

Facebook

Going live here is as simple as starting a status update on a mobile device.  Under the text box, you’ll see a red video camera icon and the words “Go Live.” Press it and you’ll be given the option to type in what your live feed is about and choose your audience. All you have to do then is click the “Go Live” button and 3…2…1…. You’re live!

It’s a good idea to encourage viewers to interact with your video stream. You’ll be able to see their comments on your screen while you’re broadcasting, so keep an eye on any questions that come up and be sure to respond.

When it’s over, be sure to look over the available insights – you can see everything from the number of unique viewers to the total minutes viewed, reactions, comments, shares – it’s all there for you to analyze and improve on for next time.

Twitter

Live streaming on this platform is almost identical to Facebook. Start a Tweet, click the “live” icon, type your description and click “go live.”  When your broadcast is over you’ll be presented with analytics to review including how many viewers, their Twitter names, the time watched per viewer and more.

Instagram

To go live on Instagram, you’ll need to select the “Your story” icon in the top left corner of the screen. From there you’ll click on “Live” and “Start Live Video.”  You’ll see some basic insights before you can opt to exit, but unlike Facebook and Twitter, which give you the option to save your live broadcast, Instagram live streams disappear after they’re done.

So, why live stream?

Videos are the future of marketing. We’ve been telling you this for years. Live streaming is just another facet of that same concept. The great part is, where video production can get pricey quickly, live streaming via social media is free and still provides the behind-the-scenes, inside look at your business or product that consumers crave.

Start small, and experiment. It doesn’t have to be scripted or rehearsed. You’ll see feedback immediately. Once you get a feel for what’s popular, work your way up to longer videos. Remember, the more ways you’re available to your audience, the more likely they are to interact with you – the first step to turning a potential customer into a paying one.

Link Friday: The 2016 Presidential Election Edition

Posted on Thursday, November 3, 2016 by Kate

Nothing demonstrates the power of social media quite like an election – especially the 2016 presidential election.

  • Eight years ago, we were all wowed by Barack Obama’s social media strategy. This time around, social media marketing is a given, but the approach of each candidate is quite different and there are lessons to be learned from each as you create your own strategy.
  • The stand out social network in this election is definitely Twitter. For better or worse, it’s been Trump’s medium of choice and while it sometimes comes back to bite him, there’s a value in its authenticity. But will Twitter live to see 2020?
  • If it seems like this election’s polls are all over the place, it’s because they are. It’s getting harder and harder to get an accurate poll – social media could be the answer.
  • Studies are showing that social media users are more stressed about the election than their less connected counterparts but nearly everyone is in agreement about one thing – they wish it was over already.

Link Friday: The Valentine’s Day 2016 Edition

Posted on Thursday, February 11, 2016 by Kate

Valentine’s Day is here, so prepare for the social media slew of sap.

Link Friday: The Social Media Job Hunting Edition

Posted on Thursday, May 14, 2015 by Kate

We all know social media is great for spreading the word – about new products, fun activities, breaking news. So why would job hunting be any different? Whether you’re the job seeker or the recruiter, social media is a must.

Link Friday: The 2014 Holiday Travel Edition

Posted on Thursday, December 4, 2014 by Kate

Ready or not, it’s time to start thinking about holiday travel.

Link Friday: The Social Media Updates Edition

Posted on Thursday, November 6, 2014 by Kate

Social media platforms are ever-changing, so you’ve gotta keep up. This Friday, let us help get you up to speed.

  • Instagram recently introduced its new app, Hyperlapse, and well, it’s pretty awesome.
  • Pinterest is unrolling “promoted Pins” to certain business accounts, where you can pay to have your Pins show up in searches.
  • Facebook recently started “Rooms,” harkening the concept of chat rooms from days past.
  • And much to the dismay of some, Twitter seems to be looking more and more like Facebook by the day.
  • Vine’s upping its game too, adding a bunch of new features, including allowing imported videos.
  • Social media, digital media and traditional media are coming together in a cool new venture called “Discover.”

Link Friday: The Food Photos Edition

Posted on Thursday, October 16, 2014 by Kate

You know you’ve done it. You’ve taken a photo of food and posted it to social media. It’s okay. You’re not alone. Ninety new photos hashtagged #foodporn are uploaded to Instagram every minute.

  • Forget your friends’ food pics – if you’re serious, you follow this Twitter account. All food, all the time.
  • Food photos now have their own social network, called Morsel.
  • Did you know photos of your lunch can do more than annoy your friends? Check out these ways they can actually do good!
  • If you’re going to post food photos, the least you can do is make them look good. Here are some helpful tips.
  • And finally, here’s an entire Instagram account full of really bad food photos. Learn what not to do here.

Link Friday: The Best Tourism Campaigns Edition

Posted on Thursday, August 28, 2014 by Kate

Here at Pilch & Barnet, we know destination marketing. So we love seeing innovative, fun and successful tourism campaigns from around the world, and we thought you might too.

  • A perennial award-winner we love is Pure Michigan. You never even knew you wanted to go to Michigan, but as soon as you see their ads, you’re sold. Go get lost in their YouTube channel. Daydream away on their Facebook page. These guys are doing it right.
  • Tahiti Tourism totally gets what Instagram is all about. In 2013, more than 17,000 Instagrammers liked what they have going on.
  • With an account that’s frequently updated, fun and most importantly, helpful to its customers, Virgin Atlantic Airlines has Twitter on lockdown.
  • Part gorgeous photos, part cute animals, part helpful links to videos and articles, it’s no accident that See Australia’s Pinterest account has more than 5,000 followers.

Link Friday: The #Hashtags Edition

Posted on Wednesday, April 16, 2014 by Kate

Hashtags are hot right now. They can be both extremely useful and extremely annoying, so be cautious.

  • New to hashtags? Here’s what you need to know and why they’re an important part of social media.
  • A new study shows using more than two hashtags in your Facebook updates significantly reduces engagement. Keep it simple.
  • Remember, keep your hashtags online. Don’t include them in your speech. Ever. See this video of Jimmy Fallon and Justin Timberlake to illustrate the point.
  • There’s been some gossip that Twitter may do away with hashtags altogether down the road. Keep an eye on it, but for now, use them to create a central place for folks to see and discuss your topics.

Link Friday: The 2014 Winter Olympics Edition

Posted on Thursday, February 13, 2014 by Kate

Social media is playing a big role in the 2014 Winter Olympics.

  • It all began when the media began arriving in Sochi and discovered a few “minor” issues, spawning the hashtag #SochiProblems.
  • Olympians are loving what social media is doing for them. One outstanding performance and they’re drowning in followers and fans, going viral on the Internet and hopefully, getting big name sponsors out of it.
  • While the rest of the world is chatting about the Olympics on Facebook and Twitter, Russia has its own new social media force to be reckoned with: Vkontakte.
  • Not ready to do your own triple toe loops or 720s? You can still be a competitor – in the Social Media Olympics!

Now go for the gold!