Tag Archives: trends

5 Reasons Tourism in Wisconsin Rocks

Posted on Monday, April 30, 2018 by Kelsey

Vacations are today. Tourism is forever.

When people travel to Wisconsin, they adopt a more positive view of the state and all it has to offer. According to the Wisconsin Department of  Tourism, “Travelers who have visited Wisconsin in the past two years rate the state much higher than those who have not visited the state.” The positive sentiment and word-of-mouth marketing has potential to entice others to not just to travel, but live, work and start businesses in Wisconsin. When that happens, the impact of tourism reaches far beyond a one-time visit.

Tourism gives (spending) power to the people.

According to the state, tourism generated $1.5 billion in state and local revenues, saving taxpayers an average of $650 per household. With an extra $650, you could buy 36 tickets to a Brewers game, spend a weekend in the Dells, or buy 120 pounds of brats. In other words, Wisconsinites can thank tourists for a whole lot of fun.

Tourism supports your favorite restaurant.

Name your favorite Wisconsin pastimes. Odds are, eating and drinking make the list. You’ve got tourism to thank for that—the tourism economy supports 35% of all recreation jobs and 23% of all food & beverage jobs in Wisconsin. So next time you’re out at a restaurant with your friends after a day of fun, think of all the people who helped make your day awesome. Their jobs might not exist without tourism but, thanks to more than 100 million annual visitors, we’re able to continue enjoying cheese curds from the comfort of someone else’s kitchen.

Tourism employs people across industries.

Tourism supports many jobs in the recreation and food industries, but its operations extend into other businesses including manufacturing, printing, food and beverage suppliers, and business services. The Department of Tourism explains: “Tourism directly and indirectly supports 193,500 jobs in Wisconsin.” Without the industry’s contribution, the state’s unemployment rate would more than double to 10.1 percent.

Vacation is good for the soul, and it’s good for the economy too.

American workers are taking less time off of work than we used to, and it’s hurting businesses. According to the U.S. Travel Association and Project: Time Off, American workers reported taking just 16.2 days of vacation a year, almost a full week less than they did 20 years ago. This stockpile of unused paid leave contributes to worker burnout and even larger balance sheet liabilities that directly affect a company’s bottom line. Tourism means taking time off work to explore and, while you’re at it, spend money. That money keeps the economy rocking. So, take that extra week off. You deserve it.

Social Media Trends of 2013

Posted on Monday, January 21, 2013 by Brianna

Social media continues to command today’s marketing landscape. So what does the future look like for this marketing mammoth? Let’s take a look at some of the social media trends emerging for 2013.

First off, recognize the mobile trend in social media. Can you believe 33% of social media users are strictly using mobile? If that doesn’t indicate the power of mobile, consider Facebook’s prediction that its growth for mobile usage will surpass that of personal computers in 2013. Take advantage of this mobile potential by differentiating your desktop and mobile experiences. Also, following the trend of hyperlocal mobile services, integrate location services like check-ins into your social media platforms.

The next important trend is social media’s evolving advertising. As banner and interruption ads are falling to the wayside, branded entertainment and promoted content are becoming the advertising norm in social media. Examples of promoted content include promoted tweets on Twitter and sponsored stories on Facebook. When designing your advertising strategy, focus on convergence, which is the idea that ads and content can be interchangeable.

Another trend is the importance of analyzing the increasingly large amount of data provided by social media. Customer data mining is one of the greatest benefits of using social media, and new software and tools are emerging to help you do so. Watch for these new resources in 2013.

There are several other trends to look for in social media this year. First, pay special attention to social media internationally, as social media on other continents is growing between three and six times faster than in North America. Second, try using social media within your company as a community-building resource, which can greatly improve your bottom line. Finally, as social media evolves and becomes more complicated, educate yourself and your company.

We’ll leave you with a few social media trends specific to tourism marketing.

  • Pictures are becoming increasingly popular in social media, which makes perfect sense with the tourism industry. Begin by incorporating imagery where your consumers already are, and later consider implementing photo apps such as Instagram.
  • The integration of social media into your marketing mix is another important trend, so be sure your posts are leading customers to the right travel information for your destination.
  • Storytelling is a powerful way to build relationships with your customers, so be very deliberate when portraying your destination’s personality.
  • Social media lends itself well to crowdsourcing, so integrate your customer’s ideas into your content mix.

2013 is here so get in the game and capitalize on these social media trends for the upcoming year.