Senior citizens often have extra time and extra money to spend. Is your destination senior-friendly?
- With the number of senior citizens growing worldwide, marketing to this age demo just makes sense. But be sure you’re ready to handle this crowd – they demand impeccable service.
- Here’s a look at what seniors are looking for when they plan their vacations. Applicable info on slide 12.
- China is taking note of the rise of seniors traveling. Are you?
- If you want to attract seniors, you need to consider improving your motorcoach offerings. Here’s some advice.
Solo travel is on the rise, especially among women.
- And it’s just what the lead sentence of this article states: “A solo vacation is no longer weird or tragic – it is just the coolest indulgence.”
- Check out the 26 best places for solo travel – both domestic and international.
- Here are some helpful tips for flying solo on your next vacation.
- Don’t leave home without this list of handy sites for the lone traveler.
Global travel is on the rise double digits from last year.
Technically, spring is here. And if you’re anything like me, it’s time to start thinking about a vacation to a place that is spring in practice as well as in theory.
- Spring is a great time to travel because rates are generally lower than during the summer. For example, rooms in places like Chicago, San Francisco and Seattle are down between 13-20% at this time of year and in some international destinations, like Turkey, they’ve dropped almost 30%.
- There’s a new travel trend taking hold this spring: hobby travel. Vacations dedicated to exploring your favorite books and authors, wine tasting, scientific research, religion – you get the idea.
- In case you haven’t grasped the power of photography in travel marketing, check out these gorgeous photo albums of spring around the world.
- In the mood for a road trip this spring? RV sales and rentals are on the rise.
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Although it doesn’t feel much like spring here in Wisconsin, spring break for students is coming up fast!
- Still looking to book a trip? Here are the top 10 family destinations (included on the list is our home state’s own Wisconsin Dells!).
- Share these helpful spring break social media dos and don’ts with your college-aged spring breaker.
- Know a student looking for a more socially responsible vacation? Try these alternative spring breaks focused on helping others while still getting the chance to travel.
- Too busy at work for a spring break? The U.S. Travel Association says you need to take your vacation days. Not doing so costs the U.S. economy $160 in spending (and not just in the travel industry!).
- If you still need more convincing, check out this article about why vacations are good for your health and mental well-being (and if necessary, forward it to your boss!).
Cupid’s big day is almost here – make the most of it with this week’s Link Friday!
- Valentine’s Day isn’t just about sending cards and flowers and eating chocolate past the point of regret. Holidays can be important marketing opportunities you don’t want to miss out on.
- Planning a getaway for you and your sweetie can make for a Valentine’s Day to remember! Here are the best spots for a romantic escapade!
- Alone this V-day? Fear not. Here are seven ways to spend the day (and none of them involve being locked up with your cats, I promise).
- Awww, you shouldn’t have. No, really, you shouldn’t have. Cross-check this helpful list of bad gift ideas from Amazon.com before you decide on that “perfect” gift.
Happy heart day!
As the economy continues its rebound, travel is making a steady comeback too. Here’s what you can expect for travel in 2014.
The clock is ticking on 2013! Let’s get ready to ring in the new year!
- We all sing it on New Year’s Eve, but do you actually know the words to “Auld Lang Syne”? Yeah, neither did we. Click here for the lyrics and a history lesson.
- Because the Internet was created solely for cat videos, enjoy “Pepper the Cool Cat” serenading you with the new year’s classic.
- Check out the coolest places to ring in 2014 around the world!
- If sitting on your couch in your pajamas is where you plan to be at midnight, live vicariously through others with these webcams of New Year’s Eve celebrations in Times Square, Sydney, Paris, Rio and more!
- Dropping the ball in Times Square is the American New Year’s tradition, but it gets a little wilder around the world! In South Africa it’s a chance to toss your old appliances out the window and in Central and South America, they rock special skivvies on New Year’s Eve (red for love, yellow for money!). Click here for more wackiness.
- Tis the season for New Year’s resolutions! Here are 21 travel resolutions you need to make in 2014.
Happy New Year!
Baby boomers have the travel bug like no generation of retirees before. Many members of this generation are youthful and have a knack for adventure, making them a prime market for the travel industry. Let’s explore this segment.
- Senior citizen travel is a huge and growing segment of the travel industry.
- One type of travel popular among the senior segment is genealogical travel, where seniors visit the country they’re from and explore their origins.
- More and more travel companies are springing up in response to this booming segment of travelers. For example, the company Elder Treks organizes small group exotic adventures for travelers 50 plus.
- Some of the favorite U.S. travel destinations among seniors include Niagara Falls, Alaska and Florida.
- Is your business interested in targeting senior citizens? Since this segment is not typically well-versed in new technologies, stick to simple and traditional advertising techniques. Using dialogue and inspiring them to reminisce can also help hook them in.