Tag Archives: travel

5 Reasons Tourism in Wisconsin Rocks

Posted on Monday, April 30, 2018 by Kelsey

Vacations are today. Tourism is forever.

When people travel to Wisconsin, they adopt a more positive view of the state and all it has to offer. According to the Wisconsin Department of  Tourism, “Travelers who have visited Wisconsin in the past two years rate the state much higher than those who have not visited the state.” The positive sentiment and word-of-mouth marketing has potential to entice others to not just to travel, but live, work and start businesses in Wisconsin. When that happens, the impact of tourism reaches far beyond a one-time visit.

Tourism gives (spending) power to the people.

According to the state, tourism generated $1.5 billion in state and local revenues, saving taxpayers an average of $650 per household. With an extra $650, you could buy 36 tickets to a Brewers game, spend a weekend in the Dells, or buy 120 pounds of brats. In other words, Wisconsinites can thank tourists for a whole lot of fun.

Tourism supports your favorite restaurant.

Name your favorite Wisconsin pastimes. Odds are, eating and drinking make the list. You’ve got tourism to thank for that—the tourism economy supports 35% of all recreation jobs and 23% of all food & beverage jobs in Wisconsin. So next time you’re out at a restaurant with your friends after a day of fun, think of all the people who helped make your day awesome. Their jobs might not exist without tourism but, thanks to more than 100 million annual visitors, we’re able to continue enjoying cheese curds from the comfort of someone else’s kitchen.

Tourism employs people across industries.

Tourism supports many jobs in the recreation and food industries, but its operations extend into other businesses including manufacturing, printing, food and beverage suppliers, and business services. The Department of Tourism explains: “Tourism directly and indirectly supports 193,500 jobs in Wisconsin.” Without the industry’s contribution, the state’s unemployment rate would more than double to 10.1 percent.

Vacation is good for the soul, and it’s good for the economy too.

American workers are taking less time off of work than we used to, and it’s hurting businesses. According to the U.S. Travel Association and Project: Time Off, American workers reported taking just 16.2 days of vacation a year, almost a full week less than they did 20 years ago. This stockpile of unused paid leave contributes to worker burnout and even larger balance sheet liabilities that directly affect a company’s bottom line. Tourism means taking time off work to explore and, while you’re at it, spend money. That money keeps the economy rocking. So, take that extra week off. You deserve it.

Link Friday: The 2017 Fall Travel Edition

Posted on Friday, October 20, 2017 by Kate

Fall is what we travel folks like to call a shoulder season. For those of you not in the know, shoulder season = good deals.

Link Friday: The 2017 Fall Shoulder Season Edition

Posted on Friday, August 18, 2017 by Kate

Like it or not (I do not), summer is winding down. The days are getting shorter and it won’t be long before we feel that familiar nip in the air. Pumpkin spice is coming. But good news, lovers of travel – so is shoulder season!

  • Shoulder what? Shoulder season is the time between the high season and the low season for travel destinations. Think spring and fall.
  • Obviously, shoulder season travel can present a few challenges. You know, like hurricanes. But thoughtful planning around the few drawbacks it might present can yield some high returns – like big time travel deals.
  • Other cool perks of shoulder season vacations? Fewer people (did I mention I hate crowds?). Way fewer people. And cooler weather. Even food is cheaper!
  • Check out these awesome destinations that are way more affordable in the shoulder season.

Link Friday: The Spring Travel 2017 Edition

Posted on Thursday, April 13, 2017 by Kate

Spring fever has fully set in now, so let’s talk about the spring travel forecast for 2017.

  • More people overall are taking vacations, more are traveling solo and more are working to unplug while they’re away. See more details here.
  • While perhaps not the most visited spring destinations, these spots vie for the most stunning.
  • For a spring break on a budget, check out these top spots.
  • Not looking to fly? How about a road trip! Check out this list of America’s best spring drives.
  • What says spring more than flowers? See the season bloom via these beautiful Instagram images from around the world.

Link Friday: The 2017 Travel Outlook Edition

Posted on Thursday, January 12, 2017 by Kate

All we knew for sure in 2016 was we wanted it to be over. Well, it’s 2017 now and it’s time to take a look at what the world of travel holds for us in this brand new year.

  • A third of American adults are up for taking more time off in 2017, compared to last year. One of the trends you can expect is more “last-chance” trips to places that are on the brink thanks to climate change. Womp, womp.
  • 2017 could be a year of changes when it comes to travel. Check out this article that lays out what you’ll see different in airplanes, airports, theme parks and hotels.
  • Vogue says “transformational travel” will be the hot travel trend this year. They define it as, “travel motivated and defined by a shift in perspective, self-reflection and development, and a deeper communion with nature and culture.” Read more about this zen trend here.
  • Other things you’ll see in 2017: lower airfares (but higher added on fees), continued growth of Airbnb type lodging, and bargains to Europe (so long as the euro continues its struggles).

Link Friday: The Millennial Travel Edition

Posted on Thursday, October 6, 2016 by Kate

Millennials are the coveted demographic right now. Young, but not too young to have disposable income. Old, but not so old they shun the torrent of technology swirling around us. Let’s take a look at how they’re shaping the travel industry.

Link Friday: The 2016 Labor Day Edition

Posted on Thursday, September 1, 2016 by Kate

Labor Day weekend marks the unofficial end of summer and the season’s last travel hurrah.

  • This is where we’d tell you what AAA is predicting in terms of Labor Day travel, but apparently, they’ve decided to stop doing so.
  • That’s because, believe it or not, Labor Day isn’t one of the busiest travel weekends of the year. But don’t assume that means you’ll be alone on the highways. The cheapest gas in more than a decade means you’ll have plenty of company out on the road.
  • Low prices at the pump mean now is a great time to encourage travelers to pay your area a visit with an end of summer road trip! That means selling yourself – if you aren’t sure how, hire a destination marketing firm and leave it to the experts.
  • Know what else Labor Day weekend is good for? Shopping. Check out the best things to buy in September (pssst – one of the things is your holiday travel tickets!).

Link Friday: The Drone Video Edition

Posted on Thursday, June 9, 2016 by Kate

Drones have been around for a long time, but only recently have they become affordable to the general public. Prices, combined with the potential for some pretty impressive video, have a lot of businesses wondering, should I use a drone?

  • The drone industry is expected to go from a value of $3.3 billion to somewhere around $90 billion in the next 9 years, if that gives you any indication of expected popularity.
  • For resorts and hotels, it makes sense. Potential visitors love photos, videos and 360-degree virtual tours – a drone video of your property (especially if you have rooms with a view) like this one could be a great addition to your arsenal.
  • For destinations, if your area is particularly breathtaking from the air, or has a lot of interesting notable landmarks or the horizon, drone video is a great way to showcase them.
  • The potential for tourism videos is amazing. Here’s a really beautiful example done by Visit Norway.
  • So we know that drone video can be a powerful tool for tourism. The question remains, do you buy the drone and try to capture the video yourself or shell out the cash for a professional pilot? Remember, it takes time to master the skill of flying a drone, and there are a lot of rules you need to know about where you can and can’t fly.
  • Even if you get the hang of flying and learn all the rules, the video will still need to be edited. If you or your agency is proficient in video editing, you’re golden. If not, having a pro do the leg work is likely worth the money.

Link Friday: The Terrorism & Travel Edition

Posted on Thursday, April 7, 2016 by Kate

Some big time travel destinations have been affected by terrorism lately, which begs the question, how is it affecting tourism?

Link Friday: The 2016 Spring Break Travel Edition

Posted on Wednesday, March 9, 2016 by Kate

It feels a little early to say we’re out of the woods on another winter, but it’s been feeling pretty spring-like, so this week, we’re talking spring break travel.

  • Spring means spring break, and if you want to travel, but don’t want to pay the outrageous rates that come along with it, check out this article about the cheapest places to travel and when during this season.
  • Air travel is expected to hit a record 140 million passengers this spring, thanks to more reasonable fares. In return, airlines are bringing out bigger, newer jets and hiring more employees to meet the demand.
  • While spring break used to mean hitting a beach with thousands of your closest college friends, it seems kids these days (yeah, I’m old enough to say that) are looking for a more worldly experience – often heading to Europe or more culturally complex cities in the U.S.
  • In fact, Americans in general seem to be looking beyond their own borders when it comes to where they’re headed this spring, with destinations like Canada, South Africa, India and China rounding out the top ten most popular spots.