Tag Archives: Tourism

Link Friday: The Tourism Post Natural Disaster Edition

Posted on Thursday, April 30, 2015 by Kate

In the wake of the devastating earthquake in Nepal, let’s take a look at what happens to tourism in the aftermath of a natural disaster.

Link Friday: The 2015 St. Patrick’s Day Edition

Posted on Thursday, March 5, 2015 by Kate

St. Patty’s Day is right around the corner. Get ready for some malarkey!

Link Friday: The GoPro Video Edition

Posted on Thursday, February 19, 2015 by Kate

There’s no question that GoPros, tiny personal HD recorders, have changed video forever. Easy to use, compact and fun, they give an unmatched first-person view of just about anything. So, should your business be using one?

  • If your company regularly uses videos in your marketing, it’s a pretty modest investment for something that can make almost anything look exciting. Check out these examples of GoPro making even lawn mowing interesting.
  • A GoPro is a no-brainer for tourism. If your destination has anything active to do (think biking, snowmobiling, skiing), strap on your GoPro and get out there! Potential tourists love a first-hand view of what they’re in for. Here’s an example of one we made for Middleton and another of ATVing and scuba diving in Black River Falls.
  • Even if you don’t have a GoPro yourself, chances are, your customers do. Ask them to submit their videos from your destination or using your product. You might end up with some really beautiful crowdsourced (i.e. free) promotional video.
  • So we’ve convinced you to buy your own GoPro. You’ve probably noticed that you can choose from what seems like no less than a thousand different accessories. Let us help you narrow down what you might actually need.

Link Friday: The 2014 Winter Travel Edition

Posted on Thursday, November 13, 2014 by Kate

Are you ready for winter? I know I’m not. But winter getaways, that’s a whole other subject. Let’s talk about cold weather travel.

Link Friday: The Fall Festivals Edition

Posted on Friday, October 3, 2014 by Kate

Fall is full of festivals. But they’re more than just fun. They play an important role in tourism.

Link Friday: The Tourism Mobile App Edition

Posted on Thursday, September 11, 2014 by Kate

Did you know travel-related apps are the 7th most downloaded type of apps?

  • So it begs the question, does my destination really need an app? And if you can ignore the fact that it’s a pitch from a place that makes mobile apps, this e-book has a lot of great facts and figures about mobile use in relation to tourism.
  • Most destination apps are an extension of their websites and/or visitor guides. The clever ones include an element of fun, like the Middleton Pick-N-Play app we created, where users who aren’t sure what they want to do in town and just shake their iPhones and let the app choose for them.
  • Another great concept for a travel app is to tap into popular activities in the area. For example, in the Map It Vilas County app we created, users can find the perfect trail for any activity and any season, and it even has filters for mileage and pet allowances.
  • If you’ve got a lot to offer (like a whole country’s worth of stuff), you could go out all out, like the Hong Kong Tourism board did, creating a ton of different apps including a virtual tour guide with full panoramas and apps for island walks and heritage walks. P.S. Thailand went a little overboard too.
  • However you choose to do your mobile app, just be sure you do it well. Wonky apps look cheap and research is showing that a good number of smartphone users don’t trust apps when they don’t know who’s behind them. Make sure your tourism entity is completely transparent in your descriptions.

Link Friday: The Best Tourism Campaigns Edition

Posted on Thursday, August 28, 2014 by Kate

Here at Pilch & Barnet, we know destination marketing. So we love seeing innovative, fun and successful tourism campaigns from around the world, and we thought you might too.

  • A perennial award-winner we love is Pure Michigan. You never even knew you wanted to go to Michigan, but as soon as you see their ads, you’re sold. Go get lost in their YouTube channel. Daydream away on their Facebook page. These guys are doing it right.
  • Tahiti Tourism totally gets what Instagram is all about. In 2013, more than 17,000 Instagrammers liked what they have going on.
  • With an account that’s frequently updated, fun and most importantly, helpful to its customers, Virgin Atlantic Airlines has Twitter on lockdown.
  • Part gorgeous photos, part cute animals, part helpful links to videos and articles, it’s no accident that See Australia’s Pinterest account has more than 5,000 followers.

Link Friday: The Wellness Travel Edition

Posted on Thursday, June 12, 2014 by Kate

Wellness tourism is a niche market that’s blowing up worldwide. If you’re not already reaching out to this luxury segment of the traveling population, let us explain why you should.

  • Wellness tourism defined.
  • Who are wellness travelers? What are they looking for? Find out here.
  • Here’s an interesting article about the economic potential of appealing to “wellness travelers.” It includes some pretty mind-blowing stats like the fact that tourists spend 130% more than a regular leisure traveler.
  • India is the world’s fastest-growing wellness travel destination with a projected 22% annual growth. Learn from its example.

Link Friday: The Foodie Travel Edition

Posted on Thursday, May 22, 2014 by Kate

Everyone eats when they travel, but have you ever traveled to eat? You just might be a foodie traveler.

  • A what? See the definition of “culinary travel” here.
  • Here’s the mostly international bucket list for foodie travelers.
  • No budget for leaving the country? No problem. There are plenty of amazing options for culinary travelers right here in the good ol’ U.S. of A.
  • Let’s go over the role this travel trend plays in tourism.
  • There’s a growing segment of foodie travel called agritourism, which includes activities like picking your own fruits and veggies. But it’s really so much more and perfect for epicureans.

Link Friday: The Global Travel Edition

Posted on Thursday, May 8, 2014 by Kate

Global travel is on the rise double digits from last year.