There are changes coming to your Facebook business pages (again). Here’s the low-down.
- There are three big changes. Your timeline is going to look different, you’ll see important info about your ads/likes/reach without having to click away from the timeline and you’ll be able to size up your competitors at a glance. Here’s the official announcement from Facebook.
- Originally, the plan was to hide your page’s tabs (apps) under the “More” section, but after an outcry from marketers, they’ll appear there and along the left side of the newsfeed. Remember, tabs have never been visible on mobile, so this is only a change for desktop users.
- No change comes without questions, so here are the top 5 (with answers from Facebook) about the upcoming modifications.
- If you want to see the changes in action, visit the Facebook for Business page. It’s live there.
- Remember in the new design, your page name and some drop-down buttons will appear over your cover photo, so keep this in mind when you select or build your image (No link in this one, just a heads-up!).
Did you know Facebook recently loosened the reins on their contest guidelines? Here’s what’s happening.
- Prior to the change, Facebook required contests and promotions be run through a third party application. Now, businesses are free to run them right on their Facebook timeline. Timeline contests can be as quick and simple as posting text or a photo and asking people to comment and/or like it.
- Big news, right? Well, turns out most businesses were already doing this, whether knowingly or unknowingly. Still, the benefits of running these low-cost and easy-to-create contests are now legally available to everyone, and that’s big. The contests are also good for engagement and mobile compatibility.
- You can use Timeline contests to do a number of things, like drive “like” and comment entries and collect valuable data. Consult these best practices when planning yours.
- Though there are a number of benefits to running Timeline contests, there’s still a place for using third party apps. Among many reasons, use third party apps to gather email addresses, incentivize sharing and appear more professional.
Any successful social media publisher knows the importance of staying current with the changing social media landscape. And as of late, Facebook has rolled out a number of significant changes. So what’s new?
Don’t get left behind as Facebook moves forward. Prepare for Facebook’s evolving changes to optimize your page’s impact.