Just because our beloved Packers aren’t in the Super Bowl again this year doesn’t mean you can just walk away and ignore it. If you’re a marketer, it’s worth your time.
• In 1967, a 30 second spot during the Super Bowl cost $42K. Fifty years later, the cost is 119 times that at over $5 million.
• Snickers is trying something new this year – the first live Super Bowl ad. Whaaaat?
• Some of this year’s commercials have already been leaked, check them out here.
• So it’s probably safe to say you won’t be buying any ad time during the big game. Here are a few alternate strategies you could learn from instead.
• Or is it better to just avoid the hype entirely? One company says yes.
The Super Bowl is coming up and word on the street is, some of you might actually watch it, even though the Packers aren’t in it (AGAIN)! Ok fine, somewhere in the neighborhood of 100 million of you will watch – that’s why year after year, marketers look to this game as the holy grail of advertising.
- This year, CBS is trying something a little different, offering the game streaming through Xbox One, Apple TV, Roku and Chromecast. And for the first time, viewers who watch through those devices will see the ads too. Welcome to the future.
- A 30-second ad is going for $5 million this year, up from $4.4 million in 2015. That’s probably because they’re going big on celebrities for Super Bowl 50, including Steven Tyler, Ryan Reynolds, Kevin Hart, Amy Schumer and Seth Rogen.
- So maybe you don’t have $5 mil to kick around or a big celebrity to parade past. That’s okay! You can still create a relevant social media strategy that lets you take advantage of the hype and be part of the conversation. Here are some tips.
- One of the coolest things about social media is how easy it is to track things. The company Unruly did just that, rounding up the 10 most-shared Super Bowl ads on social media.
- If you’re still surly about that whole Green Bay Packers not making it to the big game thing, relive the glory days of Super Bowl I with this cobbled together YouTube video of audio, video and still images.
It’s Super Bowl weekend. The pinnacle of advertising for big brands. And although they’re still dropping serious money to play, every year, social media grows more essential to a big marketing win.
- 74% of Super Bowl viewers say they’d write a status or hashtag if they see something that moves them to action during the game. Half said they’d share a commercial on social media. That means the buzz goes on far longer than the play clock.
- So your brand doesn’t have millions of dollars to shell out for a 30 second ad. You can still use the Super Bowl as a marketing opportunity with social media.
- Who will win the big game? (hint: NOT THE PACKERS grrr) Social media just might be the crystal ball gamblers have been waiting for.
- If the winner of the Super Bowl was based on Klout scores, who would win? Find out here.
- Facebook plans to promote video clips of the game directly into users’ newsfeeds to keep them from visiting a third-party site like YouTube to find clips to share. That way you never have to leave Facebook during the big game. Smart.
Super Bowl XLVIII is almost here! If you’re not excited for the game, there’s still a good chance you’re watching for the commercials. There’s an even better chance you’ll be talking about it on social media. And that trend is nothing to ignore.
- Verizon is building hype this week with an interactive Twitter campaign. Each day they ask fans a different question about the competing teams and followers respond with their favorite team and a hashtag. More votes = your team ‘s colors shining in a light display on the Empire State Building that night. It’s a great idea to keep fans coming back every day, with visible results for even those who aren’t participating.
- They’re estimating 400,000 extra folks will pile into Greater NYC this week for the big game, so they’ve created a Social Media Communications Center with a team of 45 to act as a virtual concierge. It’s a great example of how social media can be vital to tourists, especially when a visitor center just won’t cut it.
- Even if the game’s a dud, you can usually count on the commercials for some solid entertainment. And while advertisers are paying millions for 30 seconds of your time, they’re also paying for big-time social media exposure. It’s anticipated that 61% of people will be sharing those ads on social media during and after the game.
- So which social media channel will dominate the Super Bowl ad conversation? Here’s your answer.
Enjoy the big game!
We’re just days away from the biggest advertising event of the year, Super Bowl XLVII! And while many dubbed 2012’s event the first “Social Media Bowl,” 2013 should prove to be another major year for social media in the Super Bowl.
Whether you’re a big fan of football, advertising, or even just Beyonce, we hope you enjoy Sunday’s game!