Tag Archives: Social Media

Link Friday: The Valentine’s Day 2016 Edition

Posted on Thursday, February 11, 2016 by Kate

Valentine’s Day is here, so prepare for the social media slew of sap.

Link Friday: The Super Bowl 50 Edition

Posted on Friday, January 29, 2016 by Kate

The Super Bowl is coming up and word on the street is, some of you might actually watch it, even though the Packers aren’t in it (AGAIN)! Ok fine, somewhere in the neighborhood of 100 million of you will watch – that’s why year after year, marketers look to this game as the holy grail of advertising.

  • This year, CBS is trying something a little different, offering the game streaming through Xbox One, Apple TV, Roku and Chromecast. And for the first time, viewers who watch through those devices will see the ads too. Welcome to the future.
  • A 30-second ad is going for $5 million this year, up from $4.4 million in 2015. That’s probably because they’re going big on celebrities for Super Bowl 50, including Steven Tyler, Ryan Reynolds, Kevin Hart, Amy Schumer and Seth Rogen.
  • So maybe you don’t have $5 mil to kick around or a big celebrity to parade past. That’s okay! You can still create a relevant social media strategy that lets you take advantage of the hype and be part of the conversation. Here are some tips.
  • One of the coolest things about social media is how easy it is to track things. The company Unruly did just that, rounding up the 10 most-shared Super Bowl ads on social media.
  • If you’re still surly about that whole Green Bay Packers not making it to the big game thing, relive the glory days of Super Bowl I with this cobbled together YouTube video of audio, video and still images.

 

Link Friday: The 2015 Christmas Edition

Posted on Thursday, December 10, 2015 by Kate

The countdown to Christmas is on – two weeks from today!

Link Friday: The Halloween 2015 Edition

Posted on Friday, October 23, 2015 by Kate

Halloween is almost here, boys and ghouls!

  • Did you know Halloween is nearly a seven-billion dollar a year industry in the United States?
  • It’s easy to get sucked into the fun of Halloween, leading you to believe you’re a little craftier than you really are. Check out these awesome Pinterest Halloween fails.
  • I’ve waged a personal war against pumpkin spice for a number of years now (based on the fact that what you’re tasting is actually ginger or nutmeg, not pumpkin, but I digress) but it seems there are a number of terrible pumpkin spice flavored things I was not even aware of, just in time for Halloween. (Pumpkin spice chicken sausage? No.)
  • Still in need of a costume? If you came of age in the 90s, you’ll love these options.
  • Don’t forget to take advantage of all this Halloween hubbub on social media! Here are a few strategies you can implement fast.

Link Friday: The 2015 NFL Season Edition

Posted on Thursday, September 10, 2015 by Kate

Are you ready for some football? The NFL regular season means big spending for marketers.

Link Friday: The 2015 College Edition

Posted on Thursday, September 3, 2015 by Kate

Classes have fired back up at UW-Madison – let’s talk about marketing and social media for generation Z.

  • College back-to-school spending topped $30 billion last year – this is not a market you want to ignore. Here are some tips for getting their attention.
  • Did you know that colleges are now looking at the social media accounts for potential students as part of the admissions process?
  • Eastern Michigan University decided to employee the help of its students in its latest marketing campaign – soliciting selfies and using them on billboards to promote the school.
  • You might remember having to stand in line or call in on the phone to register for classes, but now, pretty much everything’s done online . At some universities, students can even download textbooks for free for two weeks, in case they decide to drop the class. Smart!

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Link Friday: The 2015 Back-to-School Edition

Posted on Thursday, August 27, 2015 by Kate

All the melancholy looks on the faces of your friends’ children in your Facebook feed can mean only one thing – it’s back-to-school time!

Link Friday: The Facebook Crash Course Edition Part 1

Posted on Thursday, July 9, 2015 by Kate

Oh Facebook, you never give us a break, do you? Our favorite social network is back at it, shaking things up left and right. Here’s part one of your crash course.

Link Friday: The 2015 Summer Travel Outlook

Posted on Thursday, May 21, 2015 by Kate

Memorial Day weekend is the unofficial start to summer, so let’s take a look at the forecast for summer travel.

Link Friday: The Social Media Job Hunting Edition

Posted on Thursday, May 14, 2015 by Kate

We all know social media is great for spreading the word – about new products, fun activities, breaking news. So why would job hunting be any different? Whether you’re the job seeker or the recruiter, social media is a must.