Research shows that 88% of customers trust online reviews as much as a personal recommendation. So should you take the plunge and allow customers to rate and review you online?
- Start by understanding the importance of customer satisfaction.
- You should also know that between Google, Yelp and TripAdvisor, you’re probably already being rated somewhere. Why not own it? Reviews can contribute a lot to your brand and company.
- Negative reviews (at least one or two) are par for the course. Here’s how to handle them.
- You can stack the deck in your favor though, and encourage positive reviews. Here’s how.