We all know social media is great for spreading the word – about new products, fun activities, breaking news. So why would job hunting be any different? Whether you’re the job seeker or the recruiter, social media is a must.

• If you’re looking for a job, the first thing you need to do is clean up and lock down your social media accounts . Surveys say 51% of employers who research candidates on social media have found things that make them refuse to seal the deal.
• That said, it’s still a good idea to have a presence online. 35% of employers are less likely to interview people who stay too far under the radar.
• LinkedIn is an obvious go-to spot to look for jobs and make connections, but don’t ignore Facebook. Ask your friends for suggestions, connect with former co-workers who’ve moved on to something that interests you. It’s not always what you know, but who you know.
• Job recruiters, obviously posting a job on social media expands your reach. But even before you go searching, make a point to share things about your company via those same channels. Show your employees having fun, being a team, and acting philanthropic.
• LinkedIn, Facebook and Twitter are the big three for recruiting candidates, but Pinterest, Instagram and YouTube may be even better, depending on the type of company.