Tag Archives: photography

How destinations can prepare for 2021

Posted on Tuesday, September 1, 2020 by Ben Jones

While this year has posed incredible challenges to travel and tourism, effective strategies have helped destinations navigate the storm. As we plan and craft strategies for 2021, it will be important build on some of the lessons learned this year—here are some things destinations can use to help speed the travel recovery in 2021.

Imagery

Strong images speak, inspire and motivate and are integral to any destination marketing effort. In 2020 they took in an additional role: reassurance. Destinations used images to communicate their measures to keep travelers safe and the beautiful open spaces and natural areas that allow travelers to responsibly enjoy time outdoors. Travel and the priorities of travelers have changed, and these images will have continuing value next year and beyond. Now is the time to continue to invest in photo libraries so you have appropriate and effective images to sustain your communication efforts throughout the year.

Social media

Social media channels this year allowed destinations to continue conversations with travelers who were temporarily unable to take a vacation. From fun quizzes to local scenes that offered tranquility, this was a time when inventive content was especially welcomed. As businesses reopened, social media helped promote businesses that are so important to the economic wellbeing of destination communities—lodging properties, restaurants, retailers, and service providers. Many people will be working from home for the foreseeable future, which presents a continued opportunity for social media. For example, some commuters who where behind the wheel listening to the radio for more than an hour a day will now be engaged online during that time. Others will be on their social media channels at times when they might have otherwise been occupied with business in the office. Continue to invest in the conversation.

SEO

Websites are a key source of information for travelers, but to be effective they must be discovered. There’s a lot of competition for audiences, and going into 2021, it’s critical that websites be optimized to connect with potential travelers. This is the time to make sure pages are loading quickly and links aren’t broken. Content drives traffic, so now is also the time to make sure you’re providing the content travelers are searching for. Outdoor experiences, like parks and places to hike, were huge drivers to destination websites in 2020. Those topics are likely to continue to be important in 2021—monitor your traffic, invest further in the content that’s performing and use it as a vehicle to inspire people to travel. Be mindful of the kinds of searches people are conducting and answer their questions with your content. Is it safe to travel right now?  Are the restaurants open? Where can I find a place to hike?

Link Friday: The Best Instagram Travel Accounts Edition

Posted on Friday, September 27, 2013 by Brianna

“Instagram can be a platform for changing the way we see the world,” claim the popular photo application’s creators. This week, we’re looking at the Instagram users who have changed the way their followers see the world. Here are our top picks for travel-related Instagram accounts.

Have a wonderful weekend!

Link Friday: The Travel Photography Edition

Posted on Friday, November 30, 2012 by Brianna

This Friday, relieve the constraints of the office by immersing yourself in the beauty and culture of these travel photographs. Photography allows us, for a moment in time, to live vicariously through the lens of another. These stunning photos will certainly spark a desire to capture the moments yourself.

Check out The Best Travel Photos Tumblr. The name speaks for itself.

National Geographic shows you a new impressive photo every day.

Smithsonian and the Guardian compiled some of the best travel photos in the last year.

Hopefully we’ve inspired your inner photographer. Use these tips and consider visiting these places to take the best pictures you can.

Now, submit your best photos to this Budget Travel Pinterest Photo Contest, and check out brilliant photography from other readers while you’re there!

Have a great weekend!

Link Friday: The OK-We-Get-It-It’s-Winter Edition

Posted on Friday, January 13, 2012 by Alan

Old Man Winter finally showed up here in Madison this week. Apparently, he was cranky from having to wait so long, so he made it extra snowy/windy/blah-y and reminded us Wisconsinites of the downside of winter. At least it looks and feels like January out there now; I was getting a little weirded out by 50-degree days.

Winter rant over. Time to move on to our favorite things from the last week.

Have a great weekend, and enjoy the snow and cold (yeah, right), fellow Wisconsinites!

Link Friday: The Welcome to December edition

Posted on Friday, December 2, 2011 by Alan

December has arrived here in bucolic Madison, bringing with it complaints about cold weather that likely aren’t going to stop until July, when people will start complaining about hot weather.

Here’s what’s notable and newsworthy this week, at least according to us:

  • Looking for a great gift idea? While I was perusing Little Luxuries (just steps away from our office) for some Christmas gifts, I stumbled upon City Tins, a set of 20 coasters that double as $10 gift cards for locally owned restaurants in Madison and Milwaukee. A great promotional idea, and I love the vintage look.
  • Another great gift idea for travelers: Lytro, the focus-free camera.
  • The thing about December? It’s cold. What better way to stay warm then to jet off to Europe? But do you know your way around, say, Spain? No fear: just consult these awesome illustrations of Spain that were done for the global affairs, business, culture and design magazine Monocle.
  • Wonder what people look at most on your social media profiles? Hint: profile pictures are eye-catching.
  • And speaking of social media, here are Twitter’s top 10 remarkable tweets and Facebook’s 40 most-shared stories from 2011. (Hope nothing interesting happens in December…)

That’s all for us this week. Have a great weekend!