Social media is playing a big role in the 2014 Winter Olympics.
- It all began when the media began arriving in Sochi and discovered a few “minor” issues, spawning the hashtag #SochiProblems.
- Olympians are loving what social media is doing for them. One outstanding performance and they’re drowning in followers and fans, going viral on the Internet and hopefully, getting big name sponsors out of it.
- While the rest of the world is chatting about the Olympics on Facebook and Twitter, Russia has its own new social media force to be reckoned with: Vkontakte.
- Not ready to do your own triple toe loops or 720s? You can still be a competitor – in the Social Media Olympics!
Now go for the gold!
With the first “Social Olympics” in full swing, we’ve tracked the response to the new changes in the Olympic atmosphere. Controversies surrounding advertising, marketing and social media rules as well as media coverage are running rampant. A quick Google or Twitter search of #NBCFail or #Rule40 will bring you tons of opinions from viewers around the world.
Hopefully you’ll keep watching the Summer Games and make your mind up on your own. Go U.S.A.!
With the London Summer Olympics officially beginning July 27, we’ve seen Olympians everywhere. This year, the Olympics are expected to be bigger and better than ever. With new technologies and increased Internet use since the last Olympics, marketing professionals have been calling 2012 the year of the “Social Olympics.”
Thanks for reading. Go Team USA!