Are you ready for some football? The NFL regular season means big spending for marketers.
- Google’s now offering ad placement before NFL video clips and next to scores and football-related news items, capitalizing on the uptick in tablet and mobile use during live events like sports.
- It’s not just men being targeted with these ads either – the female fan base of the NFL is growing by leaps and bounds.
- If you’re a small business, you likely can’t afford the cost of a TV spot to get your company in front of the Sunday afternoon captive audience, but even with a small budget, you can still take advantage of consumers’ interest in the sport, with a little creativity.
- The NFL offers some good lessons for small businesses when it comes to fan (or customer) engagement. Read and learn.