Tag Archives: Marketing

Link Friday: The Madison edition

No, not the city (though we have to say, that’s pretty awesome, too). This week’s Link Friday was assembled by P&B’s very own social media intern, Madison — and she found some great stuff for our readers today. To wit: … Continue reading

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Link Friday: The Intern Edition

I want to send a shout out to our interns today: Sam (web) and Lindsey (photo), who have been around for a few weeks, and Madison (social media), who started today.  We’re excited to have you all on board at … Continue reading

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Link Friday: The Why-Aren’t-You-Watching-College-Basketball? edition

Well, you’re probably not watching college basketball because it’s like 75 degrees in March in Madison, which is just downright freaky. So, I’ll keep Link Friday short and sweet today so you can get outside and enjoy the weather. Since … Continue reading

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Winter Is Here—Now What?

In destination marketing, the term “shoulder season” stands for those times of the year when nobody seems to want to travel. Occupancy rates are down at lodging establishments, restaurants are below capacity, attendance at attractions is down and retailers see … Continue reading

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Where do travelers spend their money?

Travelers spend approximately $12 billion each year in Wisconsin. More than half of these expenditures are spent on shopping and dining—over $7 billion. According to the state’s most recent report on traveler spending, nearly $4 billion is spent on shopping … Continue reading

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