Tag Archives: marketers

Link Friday: The Facebook Page Changes Edition

Posted on Thursday, March 27, 2014 by Kate

There are changes coming to your Facebook business pages (again). Here’s the low-down.

  • There are three big changes. Your timeline is going to look different, you’ll see important info about your ads/likes/reach without having to click away from the timeline and you’ll be able to size up your competitors at a glance. Here’s the official announcement from Facebook.
  • Originally, the plan was to hide your page’s tabs (apps) under the “More” section, but after an outcry from marketers, they’ll appear there and along the left side of the newsfeed. Remember, tabs have never been visible on mobile, so this is only a change for desktop users.
  • No change comes without questions, so here are the top 5 (with answers from Facebook) about the upcoming modifications.
  • If you want to see the changes in action, visit the Facebook for Business page. It’s live there.
  • Remember in the new design, your page name and some drop-down buttons will appear over your cover photo, so keep this in mind when you select or build your image (No link in this one, just a heads-up!).

Link Friday: Back to School Edition

Posted on Friday, August 10, 2012 by Alan

It’s mid-August, and that means if you’re a parent, you’re being hassled about back-to-school shopping. According to the National Retail Foundation, the back-to-school sales period comes in as the second-highest sales event after holidays. So how does this affect the marketing industry?

  •  For marketers, that means it’s time to take advantage of families’ willingness to buy! Here’s how.
  • How early is too early to market to the back-to-school crowds? For incoming college freshmen, the conversation begins in March!
  • The market for school preparation is huge. Nearly $70 billion is spent each year. More stats here.
  • And for all the Moms and Dads out there, here are five ways to save on back-to-school shopping.

Good luck weathering the back-to-school madness!