Niche marketing needs to be part of your arsenal. You’re already targeting age groups, adventure travelers and certain income levels. Now it’s time to consider what your destination can offer LGBT travelers.
- In light of the recent marriage equality ruling, you can expect LGBT travel to continue growing and it’s estimated that these travelers are often wealthier than average.
- If you’re going to target LGBT travelers, here’s some advice on how to do it successfully. Tip #1, be genuine in your advertising.
- Here are some of the most gay-friendly destinations in the U.S. and some examples of how they earned that designation.
- Want more ideas? Download this free report on the “Big Business of LGBT Travel.”