Tag Archives: Instagram

Link Friday: The Spring Travel 2017 Edition

Posted on Thursday, April 13, 2017 by Kate

Spring fever has fully set in now, so let’s talk about the spring travel forecast for 2017.

  • More people overall are taking vacations, more are traveling solo and more are working to unplug while they’re away. See more details here.
  • While perhaps not the most visited spring destinations, these spots vie for the most stunning.
  • For a spring break on a budget, check out these top spots.
  • Not looking to fly? How about a road trip! Check out this list of America’s best spring drives.
  • What says spring more than flowers? See the season bloom via these beautiful Instagram images from around the world.

Social Media Live Streaming

Posted on Friday, March 10, 2017 by Kate

Back in my day (you know, the days when I was a reporter), you needed a big expensive microwave truck and a video camera (the size of a microwave) to go live. Times are much simpler now. All you need is a smart phone and a social network profile. Let’s examine the ways you can take advantage of live broadcasting – for free!

Facebook

Going live here is as simple as starting a status update on a mobile device.  Under the text box, you’ll see a red video camera icon and the words “Go Live.” Press it and you’ll be given the option to type in what your live feed is about and choose your audience. All you have to do then is click the “Go Live” button and 3…2…1…. You’re live!

It’s a good idea to encourage viewers to interact with your video stream. You’ll be able to see their comments on your screen while you’re broadcasting, so keep an eye on any questions that come up and be sure to respond.

When it’s over, be sure to look over the available insights – you can see everything from the number of unique viewers to the total minutes viewed, reactions, comments, shares – it’s all there for you to analyze and improve on for next time.

Twitter

Live streaming on this platform is almost identical to Facebook. Start a Tweet, click the “live” icon, type your description and click “go live.”  When your broadcast is over you’ll be presented with analytics to review including how many viewers, their Twitter names, the time watched per viewer and more.

Instagram

To go live on Instagram, you’ll need to select the “Your story” icon in the top left corner of the screen. From there you’ll click on “Live” and “Start Live Video.”  You’ll see some basic insights before you can opt to exit, but unlike Facebook and Twitter, which give you the option to save your live broadcast, Instagram live streams disappear after they’re done.

So, why live stream?

Videos are the future of marketing. We’ve been telling you this for years. Live streaming is just another facet of that same concept. The great part is, where video production can get pricey quickly, live streaming via social media is free and still provides the behind-the-scenes, inside look at your business or product that consumers crave.

Start small, and experiment. It doesn’t have to be scripted or rehearsed. You’ll see feedback immediately. Once you get a feel for what’s popular, work your way up to longer videos. Remember, the more ways you’re available to your audience, the more likely they are to interact with you – the first step to turning a potential customer into a paying one.

Link Friday: The 2015 Back-to-School Edition

Posted on Thursday, August 27, 2015 by Kate

All the melancholy looks on the faces of your friends’ children in your Facebook feed can mean only one thing – it’s back-to-school time!

Link Friday: The Social Media Job Hunting Edition

Posted on Thursday, May 14, 2015 by Kate

We all know social media is great for spreading the word – about new products, fun activities, breaking news. So why would job hunting be any different? Whether you’re the job seeker or the recruiter, social media is a must.

Link Friday: The Social Media Updates Edition

Posted on Thursday, November 6, 2014 by Kate

Social media platforms are ever-changing, so you’ve gotta keep up. This Friday, let us help get you up to speed.

  • Instagram recently introduced its new app, Hyperlapse, and well, it’s pretty awesome.
  • Pinterest is unrolling “promoted Pins” to certain business accounts, where you can pay to have your Pins show up in searches.
  • Facebook recently started “Rooms,” harkening the concept of chat rooms from days past.
  • And much to the dismay of some, Twitter seems to be looking more and more like Facebook by the day.
  • Vine’s upping its game too, adding a bunch of new features, including allowing imported videos.
  • Social media, digital media and traditional media are coming together in a cool new venture called “Discover.”

Link Friday: The Food Photos Edition

Posted on Thursday, October 16, 2014 by Kate

You know you’ve done it. You’ve taken a photo of food and posted it to social media. It’s okay. You’re not alone. Ninety new photos hashtagged #foodporn are uploaded to Instagram every minute.

  • Forget your friends’ food pics – if you’re serious, you follow this Twitter account. All food, all the time.
  • Food photos now have their own social network, called Morsel.
  • Did you know photos of your lunch can do more than annoy your friends? Check out these ways they can actually do good!
  • If you’re going to post food photos, the least you can do is make them look good. Here are some helpful tips.
  • And finally, here’s an entire Instagram account full of really bad food photos. Learn what not to do here.

Link Friday: The Best Tourism Campaigns Edition

Posted on Thursday, August 28, 2014 by Kate

Here at Pilch & Barnet, we know destination marketing. So we love seeing innovative, fun and successful tourism campaigns from around the world, and we thought you might too.

  • A perennial award-winner we love is Pure Michigan. You never even knew you wanted to go to Michigan, but as soon as you see their ads, you’re sold. Go get lost in their YouTube channel. Daydream away on their Facebook page. These guys are doing it right.
  • Tahiti Tourism totally gets what Instagram is all about. In 2013, more than 17,000 Instagrammers liked what they have going on.
  • With an account that’s frequently updated, fun and most importantly, helpful to its customers, Virgin Atlantic Airlines has Twitter on lockdown.
  • Part gorgeous photos, part cute animals, part helpful links to videos and articles, it’s no accident that See Australia’s Pinterest account has more than 5,000 followers.

Link Friday: The Best Travel Bloggers Edition

Posted on Friday, October 4, 2013 by Brianna

Last week, we featured some of the best travel Instagram accounts out there. Now, we’re taking a look at the world’s top travel bloggers, who share their world-wandering lives with us through beautiful photos, eclectic stories and unique advice.

  • Daniel Nahabedian is an incredibly gifted photographer who documents his travels in “Canvas of Light.”
  •  “Johnny Vagabond,” otherwise known as Wes Nations, has a special section on his blog for the crazy stories he’s acquired as a world traveler. Read about his poker scandal in Saigon.
  • Backpackers will dig the travel advice by Chris Richardson, the “Aussie Nomad.”
  • The “foXnoMad” Anil Polat provides all the technology advice you need when traveling to a foreign place.
  • Classe Touriste” is a travel blog authored by a husband-wife duo sharing their experiences abroad.
  • Digital Nomad” Andrew Evans is a National Geographic writer and fanatic traveler.
  • Finally, “Go Big or Go Home” documents a small-town family’s big adventures and travels to the “World’s Largest”… whatever!

These are just a few of the many amazing travel blogs I found. There’s certainly a travel blog out there for any destination, topic or style you fancy. Enjoy!

Link Friday: The Best Instagram Travel Accounts Edition

Posted on Friday, September 27, 2013 by Brianna

“Instagram can be a platform for changing the way we see the world,” claim the popular photo application’s creators. This week, we’re looking at the Instagram users who have changed the way their followers see the world. Here are our top picks for travel-related Instagram accounts.

Have a wonderful weekend!

Link Friday: The Video Marketing Edition

Posted on Friday, July 5, 2013 by Brianna

Social media is all visual right now. While beautiful imagery has long captured our attention on social media, video is becoming a front-runner in social media applications. Vimeo, Vine and Instagram video are among the best video apps to explore.

Which video app do you prefer?