After the recent popularity of our infographic about Rhinelander’s famed Hodag, this week’s Link Friday will focus on how infographics have become a common and useful marketing tool.
- Some companies, like Hotels.com, are using infographics as the new press releases.
- Infographics are also used by companies to communicate messages to the public.
- This infographic shows how the relationship works between fans and brands on Facebook.
- This infographic illustrates the evolution of online travel.
- This one’s a little scary: hopefully you fall below the global coffee-drinking average.
- If you’re craving more, here are another 15 infographics about the marketing industry.
That’s all from us. Have a good holiday weekend, everybody!
Oof, 6 o’clock? Really?
Your humble link aggregator apologizes for the late hour, but hopes he can make it up to you with this week’s collection of links. Here we go:
- Worried your Facebook stock dropped $4 on the first day of the social media juggernaut’s IPO? VentureBeat tells you to step back from the ledge.
- More practical advice RE: Facebook from PR Daily, who points out eight brands doing a great job with the social network’s new tab format.
- HubSpot takes a look at the 10 best-branded companies on Instagram.
- This infographic tells us how mobile technology is changing world travel. Super cool.
- And finally, in the tooting-our-own horn department, we put together this cool website highlighting “A World’s Worth of Wonders in Wisconsin” for National Travel and Tourism Week.
Have a good weekend, everybody!
You haven’t broken any mirrors or walked under any ladders today, have you? Friday the 13th is bad enough, what with the hockey-masked killers chasing coeds around campsites and all.
So consider yourself lucky, since you’re getting another edition of Link Friday.
- Have you used any of these ‘social travel’ apps to plan your trips? Pretty cool look into the potential future of our industry.
- This eye-catching infographic from VentureBeat shows the economic value of all (OK, not all) the social networks out there.
- Is this promotion too risque? A model for Stussy (they’re still a brand? 1993 will be happy to hear that) will ditch articles of clothing depending on the number of likes the brand’s Facebook page gets.
- Here’s another interesting promotion coming to us from across the Atlantic: TNT put a big red button with a sign that said “Push to add drama” in the middle of a sleepy Belgian town square. Here’s what happened.
- The Internet is ruining our brains? That’s unpossible.
Over and out from P&BHQ. Enjoy your weekend, and stay lucky today!
Mea culpa. I apologize. A thousand pardons.
I know the readers of Link Friday (all 12 of you) were broken-hearted when last Friday came and went with no sign of your weekly blog post. Things were a little crazy around here last week, with a new employee starting (welcome, Sarrut!) and everyone preparing for the Governor’s Conference on Tourism in Green Bay.
To make it up to you, here’s a double dose of the cool things we’ve found in the last couple weeks in the fields of destination marketing, social media and the like:
- Any Android users out there? Mashable puts together the top 10 free travel apps for the operating system.
- You should always measure your social media return on investment. Except when you shouldn’t, says SideraWorks co-founder and CEO Matt Ridings.
- Have you ever thought, “Man, I really like old maps from the 1800s, but I wish there was some way to search them so I could find older, cooler maps?” Voila: oldmapsonline.com.
- Neat infographic alert: A Day in the Life of the Internet.
- Facebook’s all about rolling out new features designed to help marketers: Timeline for brand pages, real-time analytics and now, “Interest Lists.” Hubspot tells you why you should pay attention.
- Great idea from the folks over at Lifehacker: Use Google Image search to help combat creative blocks. (Pinterest would work, too, methinks.)
- Do you have a favorite spring break getwaway? Travel & Leisure lists some of theirs.
- Time for a shameless plug: Have you entered our Shift Your Gears Contest? You can win trips to 12 great Wisconsin destinations, as well as $500 in cold, hard cash. (Well, it probably won’t actually be cash, but it’s cool nonetheless.)
- In other P&B-related news, we held our annual client social at Lambeau Field on Monday. It was pretty great. We have a few photos up on our Facebook page if you wanna see.
- And, to close out: This video’s getting a lot of play, mostly because it’s spectacular. The Aurora Borealis lights up the sky over Lake Superior in Michigan’s Upper Peninsula.
Thanks for reading, everybody! Have a great weekend, and we’ll be back next week (promise!) with more links for all y’all.
Long, busy, productive, successful week over here at P&B. I think I may sleep through the entire weekend.
Anyway, on to the things we liked this week:
- Facebook rolled out its new Timeline look for all users this week. (I’ve had it for a while and like it, but don’t use as many of its features as I should/could.) Brand pages are still waiting for the new format, but PR Daily says Timeline could have a huge impact if it’s rolled out for businesses.
- Sticking with social media, here’s a list of 11 deadly social media “sins” put together by the folks over at ClickZ. (I’d like to say I’ve never done any of these, but I like to be up front with my readers…)
- Kindra put on her hipster glasses and let us know about this super-cool annual report from chic eyewear retailer Warby Parker.
- Ericka (aka E2) shared this infographic — in handy periodic table form — breaking down the do’s and don’ts of SEO (search engine optimization).
- And if you didn’t see it, we did a super-awesome infographic of our own this week.
That’s it from P&BHQ. Until next week!