We all know social media is great for spreading the word – about new products, fun activities, breaking news. So why would job hunting be any different? Whether you’re the job seeker or the recruiter, social media is a must.
- If you’re looking for a job, the first thing you need to do is clean up and lock down your social media accounts . Surveys say 51% of employers who research candidates on social media have found things that make them refuse to seal the deal.
- That said, it’s still a good idea to have a presence online. 35% of employers are less likely to interview people who stay too far under the radar.
- LinkedIn is an obvious go-to spot to look for jobs and make connections, but don’t ignore Facebook. Ask your friends for suggestions, connect with former co-workers who’ve moved on to something that interests you. It’s not always what you know, but who you know.
- Job recruiters, obviously posting a job on social media expands your reach. But even before you go searching, make a point to share things about your company via those same channels. Show your employees having fun, being a team, and acting philanthropic.
- LinkedIn, Facebook and Twitter are the big three for recruiting candidates, but Pinterest, Instagram and YouTube may be even better, depending on the type of company.
Just when you think you’ve figured out Facebook, they change it. Never fear, Pilch & Barnet is here.
- If you run a business page, you probably noticed a drop in total “likes” recently. That’s because Facebook is purging likes from deactivated and memorialized accounts. Should you worry? No. Why? Because these users weren’t seeing, engaging with or buying your stuff anyway.
- Facebook recently enabled users to embed videos they’ve posted to Facebook elsewhere on the web. Why? So you stay on Facebook and off
- In fact, you don’t even have to leave Facebook to wire someone money now. You can do it through the Messenger app. Why? Because who likes leaving the house anyway? But seriously, be careful. It’s not the safest form of payment.
- Speaking of never leaving the house, Internet trolls beware. Some sites are now auto-posting your comments on Facebook. Why? Because you should heed my mom’s advice and never write anything you don’t want someone else to read.
- While we’re talking motherly advice, take mine and don’t take pictures of anything you don’t want other people to see, either. But for all your non-controversial photos, you can now edit them as you upload them to Facebook mobile. Crop, brighten, enhance. Why? So you don’t need other photo editing apps and you never ever leave Facebook. You can even add stickers. Why? There are just some things even I can’t explain.
It’s Super Bowl weekend. The pinnacle of advertising for big brands. And although they’re still dropping serious money to play, every year, social media grows more essential to a big marketing win.
- 74% of Super Bowl viewers say they’d write a status or hashtag if they see something that moves them to action during the game. Half said they’d share a commercial on social media. That means the buzz goes on far longer than the play clock.
- So your brand doesn’t have millions of dollars to shell out for a 30 second ad. You can still use the Super Bowl as a marketing opportunity with social media.
- Who will win the big game? (hint: NOT THE PACKERS grrr) Social media just might be the crystal ball gamblers have been waiting for.
- If the winner of the Super Bowl was based on Klout scores, who would win? Find out here.
- Facebook plans to promote video clips of the game directly into users’ newsfeeds to keep them from visiting a third-party site like YouTube to find clips to share. That way you never have to leave Facebook during the big game. Smart.
You know your business needs to be on social media. You also know there’s a terrifying number of platforms and you sort of like sleeping at night, so how do you decide where to focus your efforts?
- Facebook is still king, with 71% of adult Internet users and 58% of the general adult population liking and sharing up a storm. Check out this article for more percentages of the most popular platforms.
- This infographic is an interesting look at social media users with regards to income and education level. Once you know who you’re after, this is helpful info.
- Here’s a look at the age and gender breakdown of social media use. (Don’t let anyone tell you that young people are leaving Facebook.)
- And finally, here’s an at-a-glance guide to help you decide which social network is right for your business.
Social media platforms are ever-changing, so you’ve gotta keep up. This Friday, let us help get you up to speed.
- Instagram recently introduced its new app, Hyperlapse, and well, it’s pretty awesome.
- Pinterest is unrolling “promoted Pins” to certain business accounts, where you can pay to have your Pins show up in searches.
- Facebook recently started “Rooms,” harkening the concept of chat rooms from days past.
- And much to the dismay of some, Twitter seems to be looking more and more like Facebook by the day.
- Vine’s upping its game too, adding a bunch of new features, including allowing imported videos.
- Social media, digital media and traditional media are coming together in a cool new venture called “Discover.”
Election Day is almost here. You can tell because your social media feeds are full of political commentary and it’s reaching a fever pitch.
- Social media in politics was, not so long ago, a bit of a novelty. Now, it’s an integral part of the campaign. Here are a few great examples of how it’s being incorporated.
- And it’s not just in the United States. Social media played a huge role in this year’s elections in India, especially with young voters.
- Remember, in many states (including Wisconsin), it’s a felony to show your ballot to anyone, including on social media. Earlier this year one Wisconsin mayor did it. He escaped prosecution, but don’t push your luck.
- Want to know which states are talking politics the most on Facebook? Hint, it’s not New York! Apparently mum’s the word there. The age stats about who’s posting the most are surprising too.
- Here’s a fun tool created by Facebook that compares candidates based on their Facebook fans and on how many people are talking about them. File away your findings and see if the most popular candidate on Facebook actually wins next week!
Here at Pilch & Barnet, we know destination marketing. So we love seeing innovative, fun and successful tourism campaigns from around the world, and we thought you might too.
- A perennial award-winner we love is Pure Michigan. You never even knew you wanted to go to Michigan, but as soon as you see their ads, you’re sold. Go get lost in their YouTube channel. Daydream away on their Facebook page. These guys are doing it right.
- Tahiti Tourism totally gets what Instagram is all about. In 2013, more than 17,000 Instagrammers liked what they have going on.
- With an account that’s frequently updated, fun and most importantly, helpful to its customers, Virgin Atlantic Airlines has Twitter on lockdown.
- Part gorgeous photos, part cute animals, part helpful links to videos and articles, it’s no accident that See Australia’s Pinterest account has more than 5,000 followers.
Hashtags are hot right now. They can be both extremely useful and extremely annoying, so be cautious.
- New to hashtags? Here’s what you need to know and why they’re an important part of social media.
- A new study shows using more than two hashtags in your Facebook updates significantly reduces engagement. Keep it simple.
- Remember, keep your hashtags online. Don’t include them in your speech. Ever. See this video of Jimmy Fallon and Justin Timberlake to illustrate the point.
- There’s been some gossip that Twitter may do away with hashtags altogether down the road. Keep an eye on it, but for now, use them to create a central place for folks to see and discuss your topics.
There are changes coming to your Facebook business pages (again). Here’s the low-down.
- There are three big changes. Your timeline is going to look different, you’ll see important info about your ads/likes/reach without having to click away from the timeline and you’ll be able to size up your competitors at a glance. Here’s the official announcement from Facebook.
- Originally, the plan was to hide your page’s tabs (apps) under the “More” section, but after an outcry from marketers, they’ll appear there and along the left side of the newsfeed. Remember, tabs have never been visible on mobile, so this is only a change for desktop users.
- No change comes without questions, so here are the top 5 (with answers from Facebook) about the upcoming modifications.
- If you want to see the changes in action, visit the Facebook for Business page. It’s live there.
- Remember in the new design, your page name and some drop-down buttons will appear over your cover photo, so keep this in mind when you select or build your image (No link in this one, just a heads-up!).
At Pilch & Barnet, we’re always scouring the Internet for the latest trends and helpful information about social media marketing. Today, we’re sharing with you some of our go-to social media favs.
- Jon Loomer. He’s a Facebook marketing coach, author, speaker and strategist. His website and Facebook page offer daily tips, blogs and first hand research. He also offers one-on-one coaching (for a fee). Put his sites in your regular rotation.
- Mari Smith. One of the world’s leading social media strategists and Facebook marketing expert. She’s got a ton of helpful info on her website and Facebook page as well, stocked with blog and tips. She offers a good number of free webinars of which you should take advantage.
- Mike Stelzner. He’s the founder/CEO of the website socialmediaexaminer.com and host of the Social Media Marketing podcast – one of the top 10 marketing podcasts on iTunes. He often blogs for the site, but it’s also full of helpful tips and articles from lots of other industry power players.
- Scott Monty. He’s the head of social media at Ford Motor Company, one of Forbes top 10 influences in social media. His blogs and podcasts are a great resource for advice about corporate communications and social media.
- Huffington Post Tech Section . They’ve got tons of blogs, helpful articles, interesting tidbits and its constantly updated. Big time social media influencers are often featured here as well.