Tag Archives: facebook

The New Facebook Algorithm: Posting Smarter

Posted on Wednesday, April 11, 2018 by Kelsey

The landscape of Facebook has undergone major changes in recent months with the rollout of a new algorithm that prioritizes posts from family and friends above those from brands and other pages. This change is part of Facebook’s effort to increase daily usage and engagement among users.

Other new additions include the Facebook Stories feature, which allows users to post temporary photos and videos, as well as Facebook Live, which gives users the ability to stream live video to their followers.

Source: Pixabay

Although posts from pages do not receive the priority they once did, brands still have power to share meaningful content with their Facebook followers.

Research suggests brands are most successful when they post once or twice a day. Why?

It eliminates brand fatigue.

When brands post too often, followers can get tired of seeing their content. By limiting the number of posts, businesses can avoid inundating their followers’ news feeds.

It boosts visibility.

When brands only post once or twice a day, it’s more likely the posts will actually show up on followers’ feeds. When too many posts are made, Facebook’s algorithm chooses which ones to make visible. This means not everything you put out will be seen–and it could very well be the most important updates that go unseen by your audience. (Obviously, advertising on Facebook is key to brands’ visibility as well.)

It prioritizes the best content.

When narrowing down to one or two posts a day, brands must be picky about the content they share. While this might seem daunting at first, it will work out best for the brand in the long run because only the best content will make the cut.

Video and images garner the highest amount of engagement from Facebook users. Source: Buzzsumo

 

 

 

As new features such as live streaming and stories grow across social media platforms, research continues to show that video garners the highest engagement of all content. The appeal of video is its accessibility and authenticity, especially to younger audiences. While video can be challenging to produce, its benefits can be replicated in photos and other content that focus on brand personality and provide value to customers.

The new Facebook terrain may seem like a challenge, but it gives brands the opportunity to develop their content strategy to share the most high-quality, engaging and relevant content with their followers to build and strengthen relationships.

 

Facebook Feed Changes – Don’t Panic Yet

Posted on Thursday, October 26, 2017 by Kate

Facebook Feed Changes – Don’t Panic Yet

You might’ve heard that Facebook is beta testing a news feed that completely eliminates content from brand pages. Then you probably felt a little ill. So do you want the good news or the bad news first?

Bad news? Ok. It is true that Facebook is testing two separate news feeds – one for content from friends and family and one with content from brand pages. The good news is, unless you live or market heavily in Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala or Cambodia, you’re not likely to be affected by these changes. Those are the only six countries currently involved in the testing and Facebook says they have no plans to roll it out globally.

If we head down the rabbit hole of despair a bit further, it’s discouraging to hear that since the test launched in Slovakia, that country’s 60 largest pages are seeing four times fewer interactions. That said, take heart, Facebook is just doing what it always does – trying to optimize and create the best experience for its users.

What about the “Explore Feed?”

So, is the “Explore Feed” unveiled in the U.S. just a pre-cursor for this insanity? Deep breaths. No. Explore is an ad-free news feed made up solely of brand pages content (including brands you don’t follow), but it is not going to be the only place you can see brand posts. It’s merely a warehouse for articles, videos and photos customized for each user based on what Facebook thinks you might find interesting. Just another way to bring you shareable stuff.

The only thing you can be sure of is change

One thing we know for sure – Facebook never stays static for long. Just a few years ago, your brand posts were reaching 17% of your fans organically. On average, that’s down to 2% now. But here at Pilch & Barnet, we’ve been utilizing Facebook ads to improve reach and engagement for years now, so our clients haven’t felt the painful sting of Facebook’s brand-punishing algorithm. In fact, despite Facebook’s best efforts to keep brands down, our clients’ Facebook pages are growing strong.

We can help

Wish your social media accounts were doing better? Let us help. Find out about all the services we offer here.

Link Friday: The Social Media & Hurricane Harvey Edition

Posted on Friday, September 1, 2017 by Kate

Hurricane Harvey is being dubbed the United States’ “First Social Media Storm.” Let’s take a look at the role social media has played in this chapter of history.

  • Facebook users in the path of Harvey were able to mark themselves as “safe” to ease the minds of far-away family members.
  • BuzzFeed worked to compile a list of hoaxes spreading online to warn people of potential scams and fake news.
  • Victims desperately in need of rescue turned to social media when local 911 operations were unavailable.
  • People who had businesses or homes unaffected by the storm used the platforms to offer shelter.
  • Now, pet owners are reuniting with their furry friends thanks to social networking.
  • One of the coolest ways social media helped during the disaster was by raising money. Kudos to Houstan Texans defensive end (and former Badger!) J.J. Watt for kicking off an online fundraiser that has since raised more than $14 million for relief efforts!

Social Media Live Streaming

Posted on Friday, March 10, 2017 by Kate

Back in my day (you know, the days when I was a reporter), you needed a big expensive microwave truck and a video camera (the size of a microwave) to go live. Times are much simpler now. All you need is a smart phone and a social network profile. Let’s examine the ways you can take advantage of live broadcasting – for free!

Facebook

Going live here is as simple as starting a status update on a mobile device.  Under the text box, you’ll see a red video camera icon and the words “Go Live.” Press it and you’ll be given the option to type in what your live feed is about and choose your audience. All you have to do then is click the “Go Live” button and 3…2…1…. You’re live!

It’s a good idea to encourage viewers to interact with your video stream. You’ll be able to see their comments on your screen while you’re broadcasting, so keep an eye on any questions that come up and be sure to respond.

When it’s over, be sure to look over the available insights – you can see everything from the number of unique viewers to the total minutes viewed, reactions, comments, shares – it’s all there for you to analyze and improve on for next time.

Twitter

Live streaming on this platform is almost identical to Facebook. Start a Tweet, click the “live” icon, type your description and click “go live.”  When your broadcast is over you’ll be presented with analytics to review including how many viewers, their Twitter names, the time watched per viewer and more.

Instagram

To go live on Instagram, you’ll need to select the “Your story” icon in the top left corner of the screen. From there you’ll click on “Live” and “Start Live Video.”  You’ll see some basic insights before you can opt to exit, but unlike Facebook and Twitter, which give you the option to save your live broadcast, Instagram live streams disappear after they’re done.

So, why live stream?

Videos are the future of marketing. We’ve been telling you this for years. Live streaming is just another facet of that same concept. The great part is, where video production can get pricey quickly, live streaming via social media is free and still provides the behind-the-scenes, inside look at your business or product that consumers crave.

Start small, and experiment. It doesn’t have to be scripted or rehearsed. You’ll see feedback immediately. Once you get a feel for what’s popular, work your way up to longer videos. Remember, the more ways you’re available to your audience, the more likely they are to interact with you – the first step to turning a potential customer into a paying one.

Link Friday: The Facebook Live Edition

Posted on Thursday, May 5, 2016 by Kate

First there was Periscope and Meerkat. Now there’s Facebook Live. The real question is, do you need it for your business?

  • Let’s start with a definition. Facebook Live is an easy way to do video streaming without requiring you to commit to yet another app or social network. It can be as easy as clicking one button to make it happen, but you’re going to want to do a little bit more prep work than that. Here are some tips for a successful live broadcast.
  • Building live streaming within Facebook was pretty genius. It’s their way of keeping you suckered in.
  • It’s different from Periscope and Meerkat in that you can control who sees your video and after you’re done streaming, it saves to your timeline, so you can share it or embed it elsewhere.
  • So do you need it? The truth is, video is king right now, and the end is not in sight. So if you want to take advantage of the trend, but don’t have a big production budget, this could be right up your alley. Consider it another weapon in your arsenal. Here are some good ideas to get you started.

Link Friday: The Valentine’s Day 2016 Edition

Posted on Thursday, February 11, 2016 by Kate

Valentine’s Day is here, so prepare for the social media slew of sap.

Link Friday: The Facebook Video Ad Edition

Posted on Thursday, January 7, 2016 by Kate

Hopefully by now we’ve convinced you to run Facebook ads to promote your business. We’re back on the soapbox again, this time to tell you about video ads on Facebook. We’ve tried them, and even with modest budgets, they’ve yielded some really great results.

Link Friday: The YouTube vs Facebook Videos Edition

Posted on Friday, August 7, 2015 by Kate

You’re probably already utilizing YouTube for your videos – they claim a billion video views per day. But are you putting them on Facebook too?

Link Friday: The Facebook Crash Course Edition Part 2

Posted on Thursday, July 16, 2015 by Kate

Last week’s Link Friday couldn’t hold all the new and crazy stuff Facebook has going on, so here’s volume two.

Link Friday: The Facebook Crash Course Edition Part 1

Posted on Thursday, July 9, 2015 by Kate

Oh Facebook, you never give us a break, do you? Our favorite social network is back at it, shaking things up left and right. Here’s part one of your crash course.