Tag Archives: Facebook Timeline

Link Friday: The Opening Day Edition

Posted on Friday, April 6, 2012 by Alan

Spring is in the air in Madison these days (actually, it has been since about mid-February), which makes everybody start thinking about their spring and summer vacations. Which means we’re super-busy here at P&B these days (in a good way).

But too busy to bring you Link Friday? Never!

And away with the links:

I thought this sounded a little odd when I posted it last week. Turns out that Facebook Timeline doesn’t affect the level of interactions on fan pages (because most interactions with pages take place in the News Feed anyway).
More on Facebook Timeline: Want to know what features fans are looking for on your brand page? The eyes have it.
Pinterest is now the third most popular social network. (Take that, Google+!)
For all our classic lit fans out there, there’s now a Mediterranean cruise that follows the path of Homer’s Odyssey.
And since baseball season officially starts today (Brewers opener!), here’s a fantastic new ad from New Era, who brought us the great Alec Baldwin/Jon Krasinski ad campaign last year.

That’s all from P&BHQ. Have a great weekend!

Link Friday: The Why-Aren’t-You-Watching-College-Basketball? edition

Posted on Friday, March 16, 2012 by Alan

Well, you’re probably not watching college basketball because it’s like 75 degrees in March in Madison, which is just downright freaky.

So, I’ll keep Link Friday short and sweet today so you can get outside and enjoy the weather. Since this is Wisconsin, it just might snow next week.

On with the links…

Want some cool ideas for your new Facebook Timeline page for your business? Check out these inspiring examples from Hubspot.
And a little more on Facebook Timeline for businesses: 21 things you need to know before your pages convert March 30. (We’re working on Timeline pages for all our clients right now and they’re super-cool.)
The “homeless hotspot” marketing effort at SXSW drew a lot of criticism this week. Was it justified?
PR Daily asks what’s more valuable: Facebook fans or Twitter followers?
And we’ll end on a delicious note: Cadbury made a replica of its Google+ page out of chocolate. Yup.

That’s all for us. Stop reading! Get outside and enjoy the weather!

Link Friday: The all-Facebook-all-the-time edition

Posted on Friday, February 24, 2012 by Alan

Well, except for the last two. But still, you’re going to read a lot about Facebook here.

And away we go:

Facebook Timeline is coming to brand pages next week. What should you do to prepare? Simply Zesty has some ideas.
Consumers are pretty wishy-washy when it comes to brand pages on Facebook, according to a recent survey.
This is sort of inside baseball for those of us who manage pages, but it looks like some big changes are coming to Facebook Ads.
Not Facebook, but social media: 18 stats that make Pinterest appealing to businesses, according to ragan.com.
Some random coolness to end the post: Project Wisconsin, which is coming up with a logo/branding for a different Wisconsin town every day in 2012.

Link Friday: The Don’t-Say-I-Never-Gave-You-Anything Edition

Posted on Friday, February 17, 2012 by Alan

Well, we’re a little past Valentine’s Day, but I’m still giving out gifts. (Spoiler alert: the gift is Link Friday.)

Just what you always wanted, right?

I thought so. Anyway, on to the links…

Big news in the social media world this week: Facebook Timeline — you either love it or you hate it (I think it’s pretty swell) — is coming to select brand pages later this month. I think it’ll be a cool opportunity for brands to go more visual with their Facebook accounts.
In other coming attractions, small business advertising is coming to Twitter.
And one more on the social media front: Here’s an interesting look from Lifehacker on how they award verified accounts (for those celebrity types) on Facebook, Twitter and Google+.
Are you putting together a style guide for your office or your clients? Hubspot has an easy-to-follow template you should look at.
And one for Friday fun: What’s the best way to get the most out of your vacations? Keep ’em short and sweet.

Pilch & Barnet

Leaders in Destination Marketing