Tag Archives: facebook ad

Facebook Feed Changes – Don’t Panic Yet

Posted on Thursday, October 26, 2017 by Kate

Facebook Feed Changes – Don’t Panic Yet

You might’ve heard that Facebook is beta testing a news feed that completely eliminates content from brand pages. Then you probably felt a little ill. So do you want the good news or the bad news first?

Bad news? Ok. It is true that Facebook is testing two separate news feeds – one for content from friends and family and one with content from brand pages. The good news is, unless you live or market heavily in Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala or Cambodia, you’re not likely to be affected by these changes. Those are the only six countries currently involved in the testing and Facebook says they have no plans to roll it out globally.

If we head down the rabbit hole of despair a bit further, it’s discouraging to hear that since the test launched in Slovakia, that country’s 60 largest pages are seeing four times fewer interactions. That said, take heart, Facebook is just doing what it always does – trying to optimize and create the best experience for its users.

What about the “Explore Feed?”

So, is the “Explore Feed” unveiled in the U.S. just a pre-cursor for this insanity? Deep breaths. No. Explore is an ad-free news feed made up solely of brand pages content (including brands you don’t follow), but it is not going to be the only place you can see brand posts. It’s merely a warehouse for articles, videos and photos customized for each user based on what Facebook thinks you might find interesting. Just another way to bring you shareable stuff.

The only thing you can be sure of is change

One thing we know for sure – Facebook never stays static for long. Just a few years ago, your brand posts were reaching 17% of your fans organically. On average, that’s down to 2% now. But here at Pilch & Barnet, we’ve been utilizing Facebook ads to improve reach and engagement for years now, so our clients haven’t felt the painful sting of Facebook’s brand-punishing algorithm. In fact, despite Facebook’s best efforts to keep brands down, our clients’ Facebook pages are growing strong.

We can help

Wish your social media accounts were doing better? Let us help. Find out about all the services we offer here.

Link Friday: The Facebook Video Ad Edition

Posted on Thursday, January 7, 2016 by Kate

Hopefully by now we’ve convinced you to run Facebook ads to promote your business. We’re back on the soapbox again, this time to tell you about video ads on Facebook. We’ve tried them, and even with modest budgets, they’ve yielded some really great results.

Link Friday: The Facebook Power Editor Edition

Posted on Friday, August 9, 2013 by Brianna

Ready to turn up the notch on your Facebook ads? It’s time to try out the Facebook Power Editor. Though the “powerful” name may sound intimidating, it really isn’t. We’ve outlined the basics for using this cool new tool.

  • The Power Editor helps you improve efficiency in creating, editing and managing a large number of campaigns and ads.
  • Here are 5 big reasons to use the editor, including better Facebook ad image management, bulk import and advanced targeting capabilities
  • It allows you to do some impressive things you can’t do using the basic ad manager.
  • You can easily download the Power Editor from the Facebook Ads Manager page. Time to get started!