Just because our beloved Packers aren’t in the Super Bowl again this year doesn’t mean you can just walk away and ignore it. If you’re a marketer, it’s worth your time.
• In 1967, a 30 second spot during the Super Bowl cost $42K. Fifty years later, the cost is 119 times that at over $5 million.
• Snickers is trying something new this year – the first live Super Bowl ad. Whaaaat?
• Some of this year’s commercials have already been leaked, check them out here.
• So it’s probably safe to say you won’t be buying any ad time during the big game. Here are a few alternate strategies you could learn from instead.
• Or is it better to just avoid the hype entirely? One company says yes.
Super Bowl XLVIII is almost here! If you’re not excited for the game, there’s still a good chance you’re watching for the commercials. There’s an even better chance you’ll be talking about it on social media. And that trend is nothing to ignore.
- Verizon is building hype this week with an interactive Twitter campaign. Each day they ask fans a different question about the competing teams and followers respond with their favorite team and a hashtag. More votes = your team ‘s colors shining in a light display on the Empire State Building that night. It’s a great idea to keep fans coming back every day, with visible results for even those who aren’t participating.
- They’re estimating 400,000 extra folks will pile into Greater NYC this week for the big game, so they’ve created a Social Media Communications Center with a team of 45 to act as a virtual concierge. It’s a great example of how social media can be vital to tourists, especially when a visitor center just won’t cut it.
- Even if the game’s a dud, you can usually count on the commercials for some solid entertainment. And while advertisers are paying millions for 30 seconds of your time, they’re also paying for big-time social media exposure. It’s anticipated that 61% of people will be sharing those ads on social media during and after the game.
- So which social media channel will dominate the Super Bowl ad conversation? Here’s your answer.
Enjoy the big game!