Tag Archives: back to school

Link Friday: The 2016 Back-to-School Edition

Posted on Thursday, August 25, 2016 by Kate

Forget Christmas – for parents across the nation, it’s the most wonderful time of the year! Back-to-school time!

  • It’s estimated that Americans will spend over $75 billion dollars on back-to-school supplies. Before you try to figure out how many #2 pencils that averages out to, that number includes college spending, which is obviously pricier.
  • Most back-to-school shoppers opt to make their final purchases at a brick and mortar store, but a retailer’s online presence during this season is still super important. That’s because most shoppers browse online and compare prices before ever getting in the car.
  • Knowing that, it’s key to have a social media strategy for back-to-school time (just like other key times of the year you can take advantage of). Here are a few ideas to get you started.
  • It turns out that companies aren’t the only ones making use of social media this time of year – teachers are finding innovative ways to incorporate it into their curriculum. Makes sense, really – social media isn’t going away and it’s becoming part of more and more jobs, so learning to use it wisely is key.

Link Friday: The 2015 Back-to-School Edition

Posted on Thursday, August 27, 2015 by Kate

All the melancholy looks on the faces of your friends’ children in your Facebook feed can mean only one thing – it’s back-to-school time!

Link Friday: The Back-to-School Travel Edition

Posted on Thursday, August 14, 2014 by Kate

For parents, back-to-school time could very well be the most wonderful time of the year. Turns out it’s pretty awesome for travelers too.

Link Friday: The Back-to-School Edition

Posted on Friday, August 16, 2013 by Brianna

Yes, “back to school.” Believe it or not, it’s about that time, so we’ve pulled together some cool school-related travel links. Best places to study abroad, interesting historical destinations, most beautiful campuses – we promise this “back to school” edition will be more interesting than a high school history lecture.

Enjoy your last bit of summer!

Link Friday: Back to School Edition

Posted on Friday, August 10, 2012 by Alan

It’s mid-August, and that means if you’re a parent, you’re being hassled about back-to-school shopping. According to the National Retail Foundation, the back-to-school sales period comes in as the second-highest sales event after holidays. So how does this affect the marketing industry?

  •  For marketers, that means it’s time to take advantage of families’ willingness to buy! Here’s how.
  • How early is too early to market to the back-to-school crowds? For incoming college freshmen, the conversation begins in March!
  • The market for school preparation is huge. Nearly $70 billion is spent each year. More stats here.
  • And for all the Moms and Dads out there, here are five ways to save on back-to-school shopping.

Good luck weathering the back-to-school madness!