Forget Christmas – for parents across the nation, it’s the most wonderful time of the year! Back-to-school time!

• It’s estimated that Americans will spend over $75 billion dollars on back-to-school supplies. Before you try to figure out how many #2 pencils that averages out to, that number includes college spending, which is obviously pricier.
• Most back-to-school shoppers opt to make their final purchases at a brick and mortar store, but a retailer’s online presence during this season is still super important. That’s because most shoppers browse online and compare prices before ever getting in the car.
• Knowing that, it’s key to have a social media strategy for back-to-school time (just like other key times of the year you can take advantage of). Here are a few ideas to get you started.
• It turns out that companies aren’t the only ones making use of social media this time of year – teachers are finding innovative ways to incorporate it into their curriculum. Makes sense, really – social media isn’t going away and it’s becoming part of more and more jobs, so learning to use it wisely is key.