Tag Archives: 2016

Link Friday: The 2016 Presidential Election Edition

Posted on Thursday, November 3, 2016 by Kate

Nothing demonstrates the power of social media quite like an election – especially the 2016 presidential election.

  • Eight years ago, we were all wowed by Barack Obama’s social media strategy. This time around, social media marketing is a given, but the approach of each candidate is quite different and there are lessons to be learned from each as you create your own strategy.
  • The stand out social network in this election is definitely Twitter. For better or worse, it’s been Trump’s medium of choice and while it sometimes comes back to bite him, there’s a value in its authenticity. But will Twitter live to see 2020?
  • If it seems like this election’s polls are all over the place, it’s because they are. It’s getting harder and harder to get an accurate poll – social media could be the answer.
  • Studies are showing that social media users are more stressed about the election than their less connected counterparts but nearly everyone is in agreement about one thing – they wish it was over already.