Services

What can Pilch & Barnet do for you?

Quite a lot, actually.

Marketing Management

  • Creation and execution of complete marketing strategy
  • Building social media into traditional marketing plan
  • Ad buys
  • Survey development
  • Building and executing brand awareness campaigns

Web

  • Web design and development
  • Building content management systems
  • E-newsletter design
  • Banner ad design
  • Mobile application development
  • SEO and Adwords
    • Content strategy for SEO, including keyword optimization
    • AdWords account maintenance and optimization
  • Video & audio podcasts and travel logs.

Social Media

  • Social media training
  • Social media consultation
    • Analysis of current social media accounts
    • Identification of future social media opportunities
    • Develop social media strategic plan
  • Basic/advanced social media management
  • Custom Facebook tab design

Contests and Promotions

  • Development of contest “look,” including web pages and logo
  • Copywriting
    • Web copy/entry form
    • Rules
    • Privacy policy
  • Contest promotion
    • Social media updates
    • Advertising (banner ads, social media advertising)
    • E-newsletters
    • News release preparation and distribution
  • Prize acquisition and distribution
  • Supplemental material (print/online elements)
  • Final report at end of contest

Copywriting Services

  • Copywriting Visitor guides
    • Brochures
    • TV and radio
    • Websites
    • Ghostwriting correspondence and articles
  • Development of Interpretive Materials
    • Research and interviewing
    • Audio tours
    • Trail descriptions
    • Signage
  •  Editorial – Copy editing and proofreading

Video and Photography

  • Freelance/electronic field production crews
    • SD or HD; PAL or NTSC
    • Single- or multi-person crew
    • Complete lighting, audio and camera gear
    • Shooting in miniDV, DV standard and HDV formats
  • Video Production
    • Fundraising and marketing pieces
    • Public broadcast
    • Commercials
    • Video on demand
    • Event Videography – Live-switching events
      • Conferences
      • Board-meetings
      • Press announcements
      • Workshops
      • Live-streaming over the Internet
    • Voiceover talent
  • Video Editing, Encoding & Delivery
    • Internet, mobile and hand-held devices
    • Design DVD covers and labels
  • Photography – On-site and off-site

Design

  • Design and production in huge variety of formats
    • Handouts
    • Booklets/guides
    • Presentations
    • Stationery
    • Maps
    • Point of Purchase
    • Packaging
  • Trade show pieces
    • Booth design and large format images
    • Multi-piece displays
  • Logo design and re-creation

Public Relations

  • Media plan, public relations and promotion development and execution
  • Consult or build tracking devices into media plans
  • Media relations including database management, news release preparation and distribution

Event Planning

Strategic Planning

  • Leading strategic planning sessions
  • Development of strategic plan

Speaking and Training

  • Tourism
  • Marketing
  • Introductory and advanced new media
  • Regional partnerships
  • Marketing on a shoestring budget
  • Basic public relations
  • Photography for tourism